The BookLife Prize——
[Plot/Idea]: Castle offers readers functional sales strategies aimed at producing a financially stable business model. The advice is geared towards building future business success as well, using Castle's distinctive Momentum Sales Model as the basis for sales growth.
[Prose]: The prose is convincing and eloquent; Castle writes in an easy-to-follow style that makes the information understandable and charismatic.
[Originality]: This is a well-rounded, user-friendly guide that pulls from real life examples. The book's structure adds to its originality, as Castle provides readers his uniquely developed sales model paired with a myriad of engaging ideas.
[Character/Execution]: Castle offers hands-on examples throughout, combined with down-to-earth guidance that readers will find easy to understand and apply. He includes several visuals as well that add to the guide's appeal.

It is a great book. I have read it twice back to back. It has given me many fresh ideas and perspectives. Tim also included many tools and templates that can be downloaded.
——Kenneth Goh, Banker, Writer, Host

Castle’s model helps salespeople develop habits and strategies that drive sustained success, making it a valuable resource for those looking to enhance their sales processes.
——Hustle Inspires Hustle

★Silver Medal Winner 2025 Axiom Business Book Awards 2025 - Sales (Sales Skills, Negotiating and Closing category)!
★Unlock the secrets to high-impact selling with The Momentum Sales Model. A cutting edge practical guide that goes beyond traditional sales techniques to provide a practical framework for achieving sustainable growth and measurable results fast!
★Authored by Tim Castle, an experienced sales leader, this book empowers readers with proven strategies to accelerate the sales process, build lasting customer relationships and outpace competition.

Whether you're in sales or an entrepreneur, I've been where you are, starring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum.

Packed with tools and tips to increase your pipeline, generate revenue quickly and pro tips to improve high performance sales skills, you will uncover:
● 9 before 9am strategy for pipeline growth
● How to apply mental resilience to sales
● Winning strategies to respond to clients after you lose a sale
● 18 Mini Momentum Builder practical exercises to navigate the buying and selling process.
● 20 Pro Tip sections to sharpen the saw
● 16 actionable personal stories with key sales lessons

Best-practice insights on how to become a top sales person that closes high impact deals.
Crucial sales skills development (e.g., communication, motivation, mindset, opportunity generation, business development, pitch training, time management, closing, prospecting, risk taking and systems to create leverage).

Tim Castle
The Negotiation Expert for the AI Age. Tim is redefining what it means to negotiate, lead, and succeed in the modern world. Named one of the Top 30 Negotiation Professionals in the World (2025) by Global Gurus and a multi-award-winning author, Tim is the trusted voice for ambitious professionals, entrepreneurs, and change makers who want to win — at the negotiating table, in sales, and in life.

As the founder of The School of Success, Tim has built a global movement around bold thinking, real-world mastery, and the power of belief. Whether he’s coaching entrepreneurs, advising startups, or keynoting for global brands, Tim brings cutting-edge strategies rooted in neuroscience, AI, and emotional intelligence. His signature 4C’s Framework (Clarity, Courage, Confidence, Commitment) has transformed the way people approach pressure, persuasion, and personal power.

Tim’s work has been featured in Investors Daily, Entrepreneur, NBC, and even made the UK Prime Minister’s reading list. He’s earned praise from business icons like Ryan Serhant and is recognized as a pioneer in applying AI to modern negotiation and sales performance.

As the host of The Tim Castle Show, he’s interviewed some of the world’s most resilient leaders:
- James Laurence (Iron Cowboy)
- Will Guidara, Unreasonable Hospitality
- Dean Stott (former SBS)
- John McMahon (sales legend)
- Polina Pompliano, Annalie Howling, Heather Monahan, and more