★The megatrend of kindness and its entrepreneurial potential are illustrated through numerous best practice examples.
★Leveraging 30 years of experience as a respected trend and future researcher.
★Shifting from a focus on value creation to value appreciation.

The Kindness Economy is a powerful new force for change in business and a growing trend that will improve everything from how we work to how we live in our homes, communities, and cities. In an age of much unkindness, burnout, and notoriously monstrous management, we need a new, positive vision for the future.

In this book, futurist and trend researcher Oona Horx Strathern offers an optimistic look at how we can create a healthy economy in which we are kinder to people and the planet while still making a profit. Through examples and anecdotes as well as personal and professional insights, The Kindness Economy explores how we can combine values with value and think differently about how we want to spend, work, and live.

Oona Horx Strathern
born in Dublin and raised in London, has been working as a trends and futurologist, author and consultant for 30 years. She is a sought-after expert on the international stage as well as in print and television. Horx Strathern sees himself as a discoverer of new things, but above all better things. She is interested in fresh (feminine) optimism for our future living spaces. She is the author of the report “Housing for the Future”. Their customers include BMW, Audi, Axor, L'Oréal, Avanade, Strabag and A1.