★In Germany, there is a famous concept called the "innere Schweinehund"—your inner weaker self. It is that voice whispering to you to stay in bed, scroll through social media, eat that extra slice of pizza, and skip the gym.
★Renowned motivation expert Dr. Stefan Frädrich and cult illustrator Timo Wuerz have brought this abstract psychological concept to life in the form of Günter—a lovable, stubborn, couch-potato character who represents our universal struggle with procrastination and bad habits. But looking deeper, Günter isn't your enemy; he’s just an overprotective, loyal companion who hates change.
★Rights sold: Korean, Polish, Czech, Persian.
★Over 1 million copies sold.

The series includes:

Personal Growth & Daily Habits
1. Günter, the Inner Lazy‑Hound
2. Günter Gets Fit: Build a Sustainable Exercise Routine
3. Günter Quits Smoking: Break Free from Nicotine
4. Günter Gets Slim: Make Peace With Your Inner Saboteur
5. Günter Learns Flirting: Master High‑appeal Interpersonal Skills
6. Günter Gets Rich: Stop Procrastination From Ruining Your Wealth‑building
7. Günter Saves the Planet: Eco‑friendly Living Made Simple
8. Günter Becomes a Communication Pro: Navigate Complex Relationships

Business & Professional Skills

9. Günter in Business: Self‑discipline Rules for Career Advancement
10. Günter Learns Selling: Tame Your Inner Günter — and Your Clients
11. Günter Learns Negotiation: Gain Advantage Through Strategic Bargaining
12. Günter Gives Speeches: Beat Public‑speaking Anxiety
13. Günter Achieves Success: Advanced Success Lessons from Our Inner Animal Coach
14. Günter Goes to the Office: Boost Efficiency in Daily Work

Entrepreneurship & Corporate Management

15. Günter Becomes a Boss: Ignite Your Team’s Self‑motivation
16. Günter Becomes an Entrepreneur: Practical Guide to Leading Teams
17. The Günter Principle: Tame the Procrastinator Inside You
18. The Günter Principle for Business: Self‑discipline Practices for High‑achievers

Youth Self-Mastery
19. Günter, the Inner Lazy‑Hound: For Students

We actually know perfectly well what we ought to do: finally get around to tidying up, communicate better with others, or find more courage. Yes, in theory … But we also know that stubborn voice inside us. It says: “Leave it alone!”, “Do it later!”, or “You won’t manage it anyway!” That voice is Günter.

Günter is our inner Lazy‑Hound. Where does Günter meddle in our lives? And how can we best deal with him? Read through the more than 100 illustrated tips — and your inner Lazy‑Hound will become tame!

【Text】Stefan Frädrich
Stefan Frädrich, Dr. Med.is a popular motivation coach, author, entrepreneur and award‑winning keynote speaker. He founded the well‑known educational platform GEDANKENtanken (now Greator), runs one of Germany’s top‑ranked YouTube speech channels, and has developed numerous online and offline courses to empower personal growth, leadership development and business advancement.

Since 2003, he has worked as a trainer, speaker, coach and consultant. He is a prolific writer with multiple long‑selling, well‑received titles to his credit, among which the household‑name series *Günter, der innere Schweinehund* takes pride of place. He aims to unpack complex ideas in an accessible, witty and well‑structured style to inspire and transform his readers.

【Illustration】Timo WuerzTimo Wuerz is a freelance designer, illustrator and artist, the creator of the iconic character Günter — der innere Schweinehund.Timo showed artistic talent from early childhood; he completed his first drawing of a clown before the age of two. At 14 he held his first art exhibition, launching a versatile cross‑disciplinary creative career. His portfolio includes comics and children’s picture‑books, as well as international commissions covering architectural design, postage stamps, book covers, corporate branding, film art, magazine illustrations, posters, toy design and theme‑park attractions. His works are held in collections including the San Francisco Museum of Modern Art and other renowned museums. Species conservation lies close to his heart, and he conveys conservation messages through powerful, evocative artworks.