“Turning your knowledge and experience into a well‑targeted course is a great business – of course not everyone can do it well. Luckily, this book gives you the concrete steps. Read it carefully.”
— Zhi Duoxing (founder of “Xiaoyao Clan”, author of Pulse‑Style Selling)

“In an era when AI is sweeping over everything, I am pleased to see the authors systematically break down the complex topic of ‘knowledge monetization’ into four steps: positioning, system building, product crafting, and marketing. Whether you are a knowledge worker looking for a change, a professional seeking breakthrough, or an entrepreneur wanting to build a personal brand, this book provides a clear path and warm guidance.”
— Wu Weihua (founder of “Wuliao Communication”, 26‑year brand PR expert)

“How to turn your knowledge and experience into real money? This book is a ‘breakthrough guide’ for knowledge‑payment practitioners, professionals, and entrepreneurs. It offers a complete set of mindsets and tactics to help you build a cognitive loop, refine your methodology, expand your influence, and ultimately achieve efficient monetization of your professional value. A must‑read action guide for the next decade.”
— Han Laobai (author of four bestsellers including High‑Impact Copywriting)

“Turning your ‘path traveled’ into a work that brings value to others is a crucial lesson for any super individual. Knowledge Mining provides a systematic path from positioning, system, product, to marketing, helping you turn experience into influence and income. Highly recommended for every knowledge creator.”
— He Fangfang (founder of bcc Innovation Consulting, author of Personal Business Canvas: Be Your Own CEO)

“This book integrates years of practical experience from the two authors. From core experience extraction to the knowledge‑mining methodology, it covers eight types of knowledge products (sales lectures, consulting, private coaching, etc.) with concrete steps and real cases. Whether you want to monetize your experience or you are a trainer seeking a breakthrough, this book will take you from ‘having knowledge’ to ‘being able to monetize’.”
— Qiuye (founder of Qiuye Brand)

“In the AI era, knowledge alone may not be scarce. Only knowledge that has been deeply extracted, that cuts to the essence and reveals human nature, can mine wealth. Shi Chao and Tian Jing are masters of knowledge extraction. This book is a true touchstone!”
— Xu Yong (founder of Evolutionist, Secretary‑General of Zhongguancun Angel Investment Alliance)

★ A wealth‑building guide for ordinary people – turn your knowledge and experience into money.
★ Rich case studies: learn from others’ success and avoid the pitfalls they’ve already stepped in.
★ Zero‑experience start, tool‑based empowerment, 4 major steps and 70 techniques – clear and easy to learn.

With new business trends like OpenAI’s Claw (Claw? actually “OpenClaw” might be a placeholder, likely intended as “OpenAI” – but we keep as given), agents, Skills frameworks, and the “one‑person company” model, we suddenly realize: the more powerful AI becomes, the more scarce human experience becomes.
The real crisis is not being replaced, but that your unique experience, wisdom, and soul’s longing remain trapped inside you, never refined into beautiful works or a career.
This book is for you. It provides a clear path to help you turn your cognitive assets into the most scarce resource of this era – your personal work and your one‑person company.
Centered on how ordinary people can start their own light entrepreneurship, this book unfolds through four key steps: lock in your knowledge positioning, build your knowledge system, forge your knowledge products, and plan your knowledge marketing. It explains these in an easy‑to‑understand way, offering specific methods and strategies, along with rich cases and practical advice.
Whether you are struggling in the workplace or boldly diving into entrepreneurship, you will find practical tips and inspiring insights. In a rapidly changing market, you can build a stable core, fully shine your unique value, and ultimately harvest success.

Tian Jing
Knowledge IP business mentor, well‑known Chinese expert in review. National Grade‑2 psychological counselor, expert at the China Enterprise Talent Development Think Tank of Training magazine. Certified instructor of “5P Retrospective”, “Project‑Based Thinking”, and “Project Leadership”. Has served about 200 large companies including JD Group and Baidu. Empowers hundreds of IPs on their light entrepreneurship journey.

Shi Chao
Former knowledge extraction expert at Huawei and Ping An Group. Expert at the China Enterprise Talent Development Think Tank of Training magazine. Invited lecturer on experience extraction for platforms such as Peiban, Quantum University, and Action Education. 20 years of learning & development experience, 13 years of organizational knowledge extraction. Provided training and consulting to over 500 large companies including Huawei, Tencent, and China Merchants Bank. Provided knowledge extraction services to more than 200 super individuals including Qiuye Dashu.

Preface: Knowledge Mining – An Essential Practice for Super Individuals in the AI Era

Chapter 1: Cognitive Upgrade – Understanding Knowledge Mining
Section 1: The Value of Knowledge Products
Section 2: How Knowledge Mining Helps Individual Transformation
Section 3: How Knowledge Mining Boosts Personal Brand Income
Section 4: The Four Steps of Knowledge Mining

Chapter 2: 4 Ways to Lock Your Knowledge Positioning
Benchmark Positioning
Love‑Pain‑Talent Positioning
Achievement‑Event Positioning
User‑Oriented Positioning

Chapter 3: 4 Major Outcomes of Building a Knowledge System
Knowledge System Tree
Core Experience Table
Methodology Model
Knowledge Carriers (articles, videos, books, personal brand stories, sales lectures, case studies, AI agents, etc.)

Chapter 4: 8 Major Forms of Knowledge Products
Sales Lectures: 5 steps to a “knowledge money printer”
Consulting & Private Coaching: 3 steps to high‑ticket companion products
Recorded Courses: 6 steps to a trust‑building lead magnet
Offline Courses: 4 dimensions for batch delivery
E‑books: 5 ways to drive continuous traffic
Bootcamps: 4 nurturing steps for higher conversion
Corporate Training: 4 steps to win business orders
Physical Books: 5 steps to professional influence that sells itself

Chapter 5: 5 Steps to Plan Knowledge Marketing
Get Attention
Build Trust
Increase Desire
Launch Product
Set Up Future Hooks

Chapter 6: Student Case Studies
How to Make 2 Million RMB in 4 Months via Knowledge Mining
Corporate Trainer Transitions to C‑side Entrepreneurship, Earns 300k RMB
How to Create a Sales Lecture – from Hard Start to Monthly Million