★ Rights sold: Indonesian!
★ Eastern strategic wisdom spanning 2,500 years, broken down into a closed‑loop management system of five modules: “Analysis – Planning – Action – Control – Assurance” Provides a practical competitive theory framework for business managers.
★ The core principle of “winning without fighting” aligns with today’s global management trend of pursuing low‑cost, high‑efficiency, and sustainable competitive advantage.
★ Authoritative author: Professor from a top Chinese business school + 30 years of research on applying Sun Tzu’s Art of War to business + training experience for hundreds of well‑known companies.
★ An excellent bridge between Eastern strategic classics and modern business management – filling a gap in the market.
★ Wide target audience: entrepreneurs, start‑up founders, executives, MBA/EMBA students, and strategy researchers.

The series includes 2 volumes:
"Sun Tzu’s Art of War for Business Strategy"
"Decoding Sun Tzu’s Art of War for Business: Dialogues Between Scholars and Entrepreneurs"

This book builds a complete strategic management system based on the strategic thinking of Sun Tzu’s Art of War, covering five interconnected modules: strategic analysis, strategic planning, strategic action, strategic control, and strategic assurance – forming a closed loop. It incorporates a wealth of contemporary business cases, translating Sun Tzu’s wisdom into a practical framework for addressing management challenges, inspiring reflection and creativity.

The book has a solid practical foundation, strong applicability, and clear, easy‑to‑understand logic. It is suitable as a textbook for business schools, a training resource for corporate executives, and an important reference for entrepreneurs, managers, and strategy researchers.

Chen Dezhi

Professor of Strategy and Doctoral Supervisor at Antai College of Economics and Management, Shanghai Jiao Tong University; Director of the International Sun Tzu’s Art of War Business Application Research Center at SJTU.

Member of “China Management 50” and “China Management 50+”, rotating chairman. His main research areas include Sun Tzu’s Art of War for business strategy, strategic management, innovation and entrepreneurship, and organizational change management. He has led three projects funded by the National Natural Science Foundation of China and four key projects funded by the Shanghai Soft Science Program.

He has published over 100 papers in CSSCI and SSCI journals. He has authored 9 books, including "Sun Tzu’s Art of War for Business Strategy" and "Decoding Sun Tzu’s Art of War for Business: Dialogues Between Scholars and Entrepreneurs". He has studied and taught Sun Tzu’s Art of War strategy for 30 years and has taught the “Sun Tzu’s Art of War for Business Strategy” course to hundreds of companies, including Hisense Group, Alibaba Group, China Eastern Air Group, Wuliangye Group, and many others.

Foreword 1 – Chen Fangruo (Guangqi Chair Professor, Shanghai Jiao Tong University; Dean of Antai College of Economics and Management; Dean of the Institute of Industry Research)
Foreword 2 – Zhang Yuli (Changjiang Scholar Distinguished Professor; former Dean of Business School, Nankai University)
Foreword 3 – Zhang Chengguan (President of Feima (Jiangsu) Intelligent Technology Co., Ltd.; General Manager of Shanghai Weikan Electronic Materials Co., Ltd.)
Preface

Chapter 1: Sun Tzu and The Art of War – Basic Introduction
1.1 Sun Tzu: The Father of Military Strategy / 003
1.2 The Art of War: The Classic 13 Chapters / 005
1.3 How to Apply The Art of War in Business / 010
1.4 The Historical Background of The Art of War / 013

Chapter 2: Strategic Analysis – Understanding the Opponent, Environment, and Self
2.1 Three Frameworks for Competitiveness Analysis / 027
2.2 Analyzing the Five Core Strategic Elements / 029
2.3 Competitiveness Assessment Across Eight Comparative Dimensions / 033
2.4 Quantitative Resource Analysis: Measure, Count, Weight / 040
2.5 Comprehensive Analysis: Self, Opponent, External Environment / 042

Chapter 3: Strategic Planning – The Art of Winning Without Fighting
3.1 The Ultimate Goal: Winning Without Fighting / 049
3.2 Always Seize Strategic Initiative / 057
3.3 Rational Decisions, Cautious Actions / 063
3.4 Strategic Planning Centered on Team Cohesion / 066

Chapter 4: Strategic Action – Integrating Conventional and Innovative Moves
4.1 Strategic Assessment: Five Ways to Predict Victory / 075
4.2 Three Elements of Strategic Positioning: Posture, Power, and Rhythm / 079
4.3 Strategy Selection: Outmaneuvering Plans, Alliances, Forces, and Attacking Cities / 093
4.4 Resource Concentration: Overwhelming Strength Against Weakness / 104
4.5 Blue Ocean Strategy: Avoid Strengths, Attack Weaknesses / 107
4.6 Combining Conventional and Innovative Approaches / 111
4.7 Indirect Tactics: The Indirect Route Strategy / 124
4.8 Flexibility and Adaptation / 129
4.9 Low‑Cost Strategies: Leveraging External Resources / 137
4.10 Integration Strategies / 142
4.11 Six Types of Markets and Their Competitive Strategies / 146
4.12 Cross‑Regional Competition Strategies / 150
4.13 Advertising Blitz (Fire Attack) / 155
4.14 Market Penetration (Water Attack) / 162

Chapter 5: Strategic Control – Cultural Inspiration and Institutional Constraints
5.1 General Principle of Strategic Control: Balancing Civility and Discipline / 171
5.2 Weighing Benefits and Harms: Risk Control Thinking / 172
5.3 Swift Victory: Quality, Efficiency, and Cost Control / 187
5.4 Secrecy and Intelligence Security Control / 190
5.5 Team Behavior Control: Preventing Individual Recklessness or Retreat / 195

Chapter 6: Strategic Assurance – Unity of Purpose
6.1 Five Essential Virtues of a Leader / 201
6.2 Team Cohesion: The Most Fundamental Strategic Assurance / 209
6.3 Intelligence Network: The Foundation of Knowing Yourself and the Opponent / 219
6.4 Organizational Structure and Resource Allocation: Key Assurance / 230

Chapter 7: The Sun Tzu’s Art of War Business Strategy Model
7.1 Theoretical Framework Based on Sun Tzu’s Art of War / 235
7.2 Strategic Essence: Thorough Planning, Winning‑Without‑Fighting Thinking / 240