Where does human intelligence end and artificial intelligence begin?

Artificial Intelligence is no longer a futuristic promise. It has become an everyday reality, quietly shaping how we think, what we know, and what we feel. From content manipulation and emotional recognition to predictive algorithms and surveillance systems, AI is embedded in our lives in ways we barely notice. But behind the promise of convenience lies something far more dangerous: a growing power, controlled by a few tech giants, with the ability to reshape our sense of what it means to be human.

In Turning Artificial, Eli Bruderman exposes how Big Tech: Apple, Amazon, Meta, Google, and Microsoft are not only deploying AI to optimize behavior and attention—but to rewrite the very structure of human consciousness.

AI is not a neutral tool. It is a force capable of altering consciousness, ethics, and human purpose. Bruderman investigates The Big Five’s relationship with the deployment of Artificial Intelligence, exposing how their technology manipulates our self-worth, exploits our need for recognition, and builds mental dependencies in the guise of convenience.

Drawing on Hegelian philosophy, modern psychology, and extensive experience in the humanities, Turning Artificial takes readers beyond the hype and into the scientific and philosophical dimensions of the AI revolution:
How neural networks mimic cognition—and where they fundamentally diverge from human awareness
The philosophy of recognition and the psychological mechanisms AI hijacks to keep us engaged
The ethical crisis of emergent intelligence controlled by profit-driven actors and the socio-cultural means to solve this crisis

Bruderman confronts the seductive trap of digital intimacy, he calls for a radical rethinking of AI’s ethical frameworks—and our place in a world increasingly governed by invisible code.
Turning Artificial is a warning, a reckoning, and a call to reclaim our humanity. Before we relinquish it for good.

Eli Bruderman
Eli Bruderman is a distinguished author specializing in Philosophy, Art, and Education. He investigates cultural phenomena such as Generative AI through an interdisciplinary framework that incorporates Ethics, Science, Philosophy, Aesthetics, and Technology. This comprehensive perspective illuminates the complex dynamics, tensions, and emerging trends within the AI landscape. His notable work “Turning Artificial: How Big Tech Is Weaponizing AI and What We Can Do to Stay Human” adeptly integrates these concepts.
As associate professor of philosophy and chief curator at the Israel Museum in Jerusalem, one of the world’s largest encyclopedic museums, Bruderman has developed a keen understanding of synthesizing varied fields of knowledge in cultural contexts.