★This book is recommended by Japan's financial media ZUUonline!
★The author, Shinji Tanizaki, has over 3000 successful second-hand home transactions. He turned a loss-making department into a profitable one in just half a year by thoroughly analyzing the characteristics of second-hand homes and customer behavior psychology.
★It condenses 100 practical tips from front-line professionals to simply and efficiently increase the success rate of selling a home, solving the problems that 80% of sellers have faced, such as being forced to reduce prices or having no follow-up after viewings.

When you decide to sell your home, who should you consult and what should you do?
When engaging in real estate transactions, despite the large amounts of money involved, the vast majority of people start without any knowledge. Some people entrust everything to real estate agents and end up selling below market value; others set prices too high, leading to long periods of inactivity and ultimately suffering losses. In fact, data shows that as many as 80% of people have encountered troubles such as "having to reduce prices to sell" or "having viewings but no progress afterward." In reality, many people suffer losses because of their lack of knowledge, proceeding with transactions filled with confusion and anxiety.
If you fully accept the opinions of real estate agents, it is difficult to achieve a satisfactory transaction. When selling an important property, it is crucial to understand market trends, grasp the key points to promote a successful transaction, and establish a good collaborative relationship with real estate agents.
Based on the author's experience and expertise in over 3000 second-hand home transactions, this book summarizes practical knowledge on how to sell your property faster and at a higher price. The book introduces 100 specific items that only real estate transaction experts know, such as "carefully designing the first photo of the online listing," "trying to accommodate potential buyers' viewing schedules," and "preparing slippers at the entrance." These methods are simple, easy to implement, and do not require additional costs. Just by following them, you can significantly increase the probability of successfully selling your property.

Shinji Tanizaki
Representative Director of Will Step Co., Ltd. / Director of SMILE’s Co., Ltd.
Born in Hiroshima Prefecture. After graduating from university, he joined a comprehensive real estate company and engaged in the acquisition and sales of second-hand homes.
He turned a loss-making department into a profitable one in just half a year by thoroughly analyzing the characteristics of second-hand homes and customer behavior psychology. He continued to achieve stable results and became the youngest business department head since the company's establishment. He made significant contributions to the company becoming a leading enterprise in the Kyushu region and eventually going public.
In 2021, he started a real estate consulting business and founded Will Step Co., Ltd. In 2023, he established SMILE’s Co., Ltd. to engage in renovation and decoration services.
Currently, with his practical experience and expertise in over 3000 second-hand home transactions, he widely engages in supporting new participants in the second-hand home business, salesperson training, and renovation and decoration planning.
He is the author of "What Top Salespeople Do Before Meeting Clients: Win Absolute Trust in 7 Seconds on the First Meeting".

Chapter 1: Relying Entirely on Real Estate Companies Will Never Sell Your House
Chapter 2: Essential Knowledge for Selling Real Estate
Chapter 3: Understanding the Various Costs Incurred During Sales
Chapter 4: How to Choose the Best Partner—Real Estate Company
Chapter 5: Which Is Better? A Comprehensive Comparison of Brokerage and Direct Purchase
Chapter 6: Using Simple Valuation Techniques to Achieve a Satisfactory Selling Price
Chapter 7: Quick Selling Secrets Known Only to Professionals
Chapter 8: Tips to Make Viewers Fall in Love with Your Home
Chapter 9: Want to Sell at a Higher Price? These Value-Adding Items You Need to Know