★Rights sold: Russia.

★Complex Theories Made Simple: Replaces heavy mathematical equations and obscure academic jargon with everyday language, graphs, and infographics.

★27 Practical Everyday Questions: Explores game theory, financial crises, stock markets, and public policy through relatable real-life scenarios like parking tickets and free trial offers.

Every year on December 10th, the eyes of the world turn toward the Nobel Prize Award Ceremony. Among these awards, the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel —‑ commonly known as the Nobel Prize in Economics —‑ ranks as the world’s most prestigious economics honour. It recognises scholars whose economic research delivers tangible societal impact and establishes new economic paradigms. Laureates have expanded the boundaries of economics, extending their enquiries from small‑scale individual choices all the way to markets, institutions and political systems.

Economics is often seen as a daunting, abstract academic subject. Formulas, graphs and unfamiliar jargon can make it feel confined solely to textbooks. In reality, economics permeates our daily lives, shaping everything from consumption and romantic relationships to investment and politics. “Little Book of the Nobel Prize in Economics” begins from this very insight. Within a single volume, it explores how 41 Nobel laureates in Economics have transformed the world through their research questions and theories.

The book breaks down 27 seemingly intricate economic theories — including game theory, financial‑crisis theory and transaction‑cost theory — by framing them around everyday‑life dilemmas. It maintains scholarly rigour with academic citations, experimental findings and real‑world case studies, enhanced by abundant graphs and infographics to support reader understanding.

Geared toward teenagers encountering economics for the first time, as well as adults seeking to solidify core economic knowledge, “Little Book of the Nobel Prize in Economics” guides readers to re‑examine ordinary moments through an economic lens.

Kim Nayoung

She majored in Social Studies Education at Ewha Womans University and completed a Master’s degree in Economics Education and a Doctoral‑level course in Behavioral Economics at the university’s graduate school. As a social‑studies teacher, driven by her passion to bring essential everyday economic and financial knowledge to life for learners, she has developed innovative teaching methods.

Since 2009, she has run the “Experimental Economics Class” club, where participants learn economic theories in engaging ways through hands‑on experiments and games. Recognized for her creative teaching approaches and achievements, she has received multiple awards for economics and finance education, including the Presidential Citation on Finance Day 2024 and the Chairperson’s Prize from the Council for Economics Education Organizations at the Korea Economics Education Awards in 2019 and 2024. She has also been associated with the Korea Development Institute (KDI).

Recent Publications:
*Little Book of the Nobel Prize in Economics*, *Money Challenge Starting Today!*, *Little Book of Behavioral Economics*,

Chapter 1 Economists Who Solved Everyday‑Life Puzzles

1. Can illegal parking ever be stopped? — Gary Becker
2. Why are insurance application procedures so complicated? — George Akerlof, Michael Spence, Joseph Stiglitz
3. Why does no one approach an attractive woman? — John Nash
4. Cognitive ability is key to social success! — James Heckman

Chapter 2 Economists in Search of the Path to Wealth

1. What even genius investors cannot predict — Robert Merton, Myron Scholes
2. Why is it so hard to sell loss‑making stocks? — Daniel Kahneman
3. Will AI‑fueled demand create a market bubble? — Robert Shiller
4. Can markets be predicted, or are they unpredictable? — Eugene Fama
5. How to build wealth through behavioural economics — Richard Thaler

Chapter 3 Economists Who Studied an Equal Society

1. Do material forms of support deliver real‑world help? — Esther Duflo, Abhijit Banerjee
2. Why women earn only 65 % of men’s wages — Claudia Goldin
3. Good inequality versus bad inequality? — Angus Deaton

Chapter 4 Economists Who Changed the World

1. A theory that brings benefits to people across the globe — Robert Wilson, Paul Milgrom
2. Uncover the hidden root causes — David Card, Joshua Angrist, Guido Imbens
3. A unique way to conserve common‑pool resources — Elinor Ostrom
4. Tariff penalties for opting out of the climate club — William Nordhaus
5. Regulate rent‑seeking through legislation! — Ronald Coase
6. Match the right talent to the right companies! — Oliver Hart, Alvin Roth

Chapter 5 Economists Who Drove Economic Growth

1. Savings vs. consumption: Which generates stronger economic growth? — Robert Solow
2. Why diet drugs emerge from an economic perspective — Paul Romer, Philippe Aghion, Peter Howitt
3. Why nations fail — Daron Acemoglu, Simon Johnson, James Robinson
4. Growth originates from culture — Joel Mokyr

Chapter 6 Economists Who Defined the Role of the State

1. Prices: keep government intervention at bay! — Milton Friedman
2. Are labour unions truly monopolistic entities? — Jean Tirole
3. The day banks stop functioning — Ben Bernanke, Douglas Diamond, Philip Dybvig
4. Curb speculative capital that triggers crises — James Tobin
5. Can incentives produce unintended negative outcomes? — Bengt Holmström