★How data is rewriting the modern game!
★A book for those who want to better understand basketball and the decisions that underpin it.

Basketball has changed. Data is no longer an external tool, but a structural part of the game: a new layer of analysis that coexists with intuition, experience and reading the game. Its true value lies not in the numbers themselves, but in the ability to interpret them within a real, human and competitive context.
This is not a mathematics book or a technical manual. It is a narrative essay on how decisions are made in professional basketball when the margin for error is minimal and the pressure is maximum. Through real stories, the author explores the tensions between tradition and innovation and debunks commonplaces about efficiency, talent or experience, showing how data does not replace the essence of the game: it expands it, questions it and projects it towards what is to come. Data can tell stories, inspire decisions and change the way we understand sport.
Basketball has not lost its soul. It has learned to look at itself more closely.

Óscar Garrido Ledo (Valladolid, 1974) began training at the age of 17 and, more than three decades later, has made it to the NBA G League bench, having worked on projects in six countries and more than a dozen competitions. In recent years, as a data analytics consultant, he has worked on more than twenty international projects, helping teams and organisations to transform data into a real competitive advantage.