★This book won the Science Book Award 2017.
★Foreign sales: Simplified Chinese, French and Turkish.

It is called biomimetics and it is the method of studying and imitating nature, guaranteeing effective and sustainable innovations for man.

This way, ferns for apartments which absorb harmful substances become a model for purification of the air, whilst the adaptations developed by some plants to resist in the desert provide ideas for collecting rainwater and storing vaccines without refrigeration.

In other fields, observing the plant kingdom can help design networks for the exchange of information, plan new approaches to marketing, develop light eco-sustainable architectures and obtain artificial photosynthesis. In nine stories/essays featuring a very particular consultancy company, Renato Bruni shows us how the lessons of the plant kingdom can meet some of our needs.

Renato Bruniis Associate professor in Botany/Pharmaceutical Biology in the Department of Food Science at the University of Parma. In the laboratory, he works on the secondary metabolites of plants and their uses, while on the web he is the author of the blog Erba Volant , writing about how studying plants and their effects is harder than thought. This is also why the better he gets to know plants the more he is convinced that they are complicated creatures. He has published several books:
Erba Volant (2015) won the Science Book Award 2017
Science in the Garden (2017)
Mirabilia. When Art Conceals Botany (2018)