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Coffee Wisdom for World-Class Business Leaders

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English Title Coffee Wisdom for World-Class Business Leaders
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Feature

★ Ranked No. 1 in the Beverage Category (Coffee & Tea) on Rakuten Books Weekly Chart!
★ Highly praised by Matsuo Iwata, former CEO of Starbucks Japan: "Finally, such a book is here! A single cup of coffee is actually closely linked to the development of the world economy!"
★ This book is not only a must-have for coffee lovers but also an excellent read for business professionals to expand topics and pursue new knowledge—just like a premium cup of coffee worth savoring.

Description

As a coffee lover, have you ever wondered: "Why is this cup of coffee in my hand so delicious?"

This book uncovers the journey of a cup of coffee from cultivation to global popularity. In the 1650s, when coffee became widespread in Europe, it was precisely the period of social transformation after the Renaissance. Cafés became a platform where merchants and intellectuals enthusiastically discussed politics and economics. Today, coffee has long been integrated into modern life—whether in business meetings, personal relaxation, or focused work, it is indispensable. Behind all this lies a global coffee industry chain, with countless coffee farmers and traders working diligently for it.

Contents

Part I: Expanding Horizons Through Coffee
Chapter 1: Why Do Global Business Leaders Choose Coffee?
Chapter 2: Essential Coffee Knowledge You Never Knew
Chapter 3: Decoding the Link Between Coffee, Geopolitics, and Economics Through Regional Flavor Profiles

Part II: The Art of Tasting a Cup of Coffee
Chapter 4: How Professionals Discern and Appreciate Nuances in Coffee Flavor
Chapter 5: Tracing Flavor Origins Through the Coffee Supply Chain

Part III: Enriching Everyday Coffee Experiences
Chapter 6: Brewing Techniques, Buying Guides, and Historical Insights—Rediscovering the Joy of Coffee
Chapter 7: Careers Shaping the Future of Coffee

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