Truth Be Told
- Marketing
- Categories:Marketing & Sales
- Language:English（Translation Services Available）
- Publication Place:United Kingdom
- Publication date:April,2021
- Pages:264
- Retail Price:19.99 GBP
- Size:235mm×158mm
- Text Color:Black and white
- Words:（Unknown）
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Description
Purpose has become a leadership and managerial imperative for business large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'.
However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.
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