"Pontus Wadström presents an intelligent combination of the usually separated domains of strategy and behavioural psychology. It is a tangible and hands-on guide to how to actually realize your strategy, which is achieved only by fully understanding and affecting the behaviour of the organization."--Daniel Resh, Business Development Manager, Volvo Cars

"Pontus describes, in a truly accessible way, how organizations can work to realize strategies in practice. This book is, in my opinion, one of the few management books that can really make a difference in your organization."--Peter Hjelmze, Head of Project Management, AFRY

"In this book Wadström presents a truly crucial link between strategy and behavioural science as well as sharp and concrete advice to everyone who wants to make strategies come alive in business. This book is an 'Aha!' experience that inspires one to action!"--Elisabeth Wahlström, Business Development Manager, Manpower Group Sweden

★Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.

★Explains how managers and leaders can influence, measure and reinforce employee behaviours that lead to actual results

★Brings together academic theories and practitioner experience drawn from behavioural psychology, strategy and change management

★Explores how adopting a behavioural approach leads to greater adaptability in rapidly changing business circumstances

★Considers the importance of understanding behaviour in encouraging innovation and improving employee engagement

★Proves that by spending less time on giving instructions and more time on follow-up, feedback and learning, organizations can achieve better results

Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change.

The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.

Grounded in practitioner experience and academic research, this book argues that to achieve set goals organizations should spend less time planning and sending out instructions and more time on providing feedback on implementation and drawing out key points to be learned. By focusing on behaviour in this way, organizations can create a culture where innovation is encouraged and employees want to contribute to the company's future. Ensure long-term success and seize competitive advantage with this essential guide to identifying the key behaviours which will create business results and what influences them.

Pontus Wadström
Pontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioural psychology.

Section - ONE: A theory of everything
Chapter - 01: Introduction to strategy and behaviour
Chapter - 02: Strategy, change and behavioural psychology
Chapter - 03: A common language;Chapter - 04: Behaviour – The least common denominator

Section - TWO: Arbitrariness is over
Chapter - 05: Old management principles are no longer good enough
Chapter - 06: The organization, its development and lack of development
Chapter - 07: Evidence and measurement

Section - THREE: Unexpected simplicity
Chapter - 08: Behaviour – The foundation of everything
Chapter - 09: Activators – The igniting spark
Chapter - 10: Consequences – No feedback is also feedback

Section - FOUR: Strategy is behavioural change
Chapter - 11: A behavioural view of strategy
Chapter - 12: To realise strategy is to change
Chapter - 13: Exploiting competitive advantages – Big, best, fast and beautiful

Section - FIVE: Smart as a competitive advantage
Chapter - 14: From individual insight to competitive edge
Chapter - 15: Smart and behavioural strategising
Chapter - 16: The future of competitive advantage