What do travellers want? They want multiple, specialized experiences throughout their journey. They want the perfect combination of personalization and efficiency. For those who work in the travel retail sphere, it can be a daunting prospect - especially when combined with savage global competition. Leading Travel and Tourism Retail is an invaluable guide for any professional operating in the travel retail sphere; whether working in an individual airport kiosk or managing a global chain of outlets. Divided into digestible segments, this book walks the reader through everything they need to know to get travellers in the door of their travel retail business, and spending money. It covers everything from creating a business plan, to analyzing the competition, product considerations, and the role of technology and data. It also features fascinating interviews with high profile industry professionals such as Ravi Thakran (Group President of LMVH Retail), Michael Ward (CEO of Harrods), and Andrea d'Avack (President of CHANEL foundation). These interviews offer invaluable insight into the nuances of the industry, and a glimpse of the inner workings behind some of the best-known brands today. Engaging, accessible and packed with absorbing case studies and examples, Leading Travel and Tourism Retail is a cover-all guide to achieving retail success in the continually evolving, multifaceted world of travel and tourism.