Praise from Readers:
"Can be applied to every aspect of work and daily life."
"A perfect training manual for workplace communication – helps you improve expression and avoid detours."
"Learning how to report better is more important than the work itself."

★ A bestseller on career motivation charts, rated 4.5 stars with over 35,000 reviews! Ranked On the Dangdang (China's largest online book retailer) and JingDong Top 100 workplace books for 12 consecutive months. Used as internal training material by many companies.
★ The ultimate guide to workplace communication – grab your leader's attention in 3 seconds, explain project value in 3 minutes.
★ From "getting the message across" to "delivering it beautifully" – master how to apply the Pyramid Principle in everyday speech.
★ 20 expression frameworks, 6 thinking tools, 8 processes, plus over 100 real workplace case studies.

Mastering structured expression helps professionals improve communication efficiency, enhance communication outcomes, and effectively solve various communication problems at work.

This book uses a variety of workplace communication scenarios as case studies, systematically introducing the principles, requirements, and tools of structured expression. It analyzes in detail how to apply structured expression to specific communication contexts such as reporting work, communicating with clients, storytelling, making presentations, and writing – teaching readers to say goodbye to ineffective communication and deliver messages in a concise, clear, and convincing manner.

This book is suitable for workplace professionals, especially newcomers. Whether reading systematically or searching for answers to specific questions, readers will quickly improve their structured expression skills and easily solve workplace communication problems.

Huang Manyu

Professor and doctoral supervisor at Zhongnan University of Economics and Law. She teaches and trains courses in communication, etiquette, and mindset adjustment, including management communication, business communication, structured expression, communication and etiquette, etc. She is the author of bestsellers "Structured Expression: How to Report, Present, and Write at Work" and "Structured Reporting: How to Present Work Results, Products, and Personal Abilities".

Chapter 1: The Silver Bullet for Workplace Communication Problems: Structured Expression
1.1 Have you encountered these communication problems at work?
1.2 First encounter with structured expression
1.3 Why does everyone need to learn structured expression?
1.4 The charm of structured expression

Chapter 2: Master Structured Expression Quickly
2.1 Characteristics of structured expression
2.2 A few simple tricks to use structured expression well
2.3 Sharpen your tools: Tools for structured expression

Chapter 3: Use Structured Expression to Solve Reporting Problems
3.1 Clarify the purpose of your report to stay focused
3.2 Start your report with the conclusion
3.3 Determine a framework before reporting
3.4 Smart navigation: Common frameworks for reporting
3.5 How to create a concise and clear report
3.6 Master the "say three things" technique in reporting
3.7 Create a visual and vivid report

Chapter 4: Use Structured Expression to Solve Client Communication Problems
4.1 How to say what clients really want to hear
4.2 A preparation checklist for client communication
4.3 Prepare answers in advance with structured thinking
4.4 Techniques to guide clients to say "yes" during discussions
4.5 Smart navigation: Common frameworks for client communication

Chapter 5: Use Structured Expression to Solve Storytelling Problems
5.1 Why should you be good at storytelling?
5.2 How to craft a good story
5.3 Common story "formulas"
5.4 Even the best story needs perfect delivery

Chapter 6: Use Structured Thinking to Solve Presentation Problems
6.1 Master 3V to solve presentation problems
6.2 V1: Strong presentation logic
6.3 V2: Enhance expression with your voice
6.4 V3: Body language
6.5 Frameworks for impromptu speeches
6.6 Icing on the cake: PPT design
6.7 Use a mind map to prepare for your presentation

Chapter 7: Use Structured Expression to Solve Writing Problems
7.1 Design titles that feel fresh to readers
7.2 Write prefaces that generate interest and correct expectations
7.3 Organize ideas with simple and clear thinking models
7.4 Analysis and extraction process for business documents
7.5 Use structure to easily handle work summaries
7.6 A few tricks to make research reports effortless

Preface

As professionals, although we spend a lot of time each day on phone calls, WeChat messages, emails, PPTs, reports, face‑to‑face meetings, and other forms of communication, we still find that many work obstacles are caused by poor communication or expression. Many professionals – especially newcomers – often lose out because of poor communication and expression. Whether it’s reporting work, communicating with clients, making presentations, or writing, a lack of logic leads to messy, ambiguous expression that leaves people confused and struggling to understand.

Poor communication skills can lead to strained relationships, or even job loss – affecting not only career development but also quality of life and even the heights you can reach. A study conducted by the Stanford Research Institute and the Carnegie Foundation on Fortune 500 companies showed that 75% of long‑term work success depends on good interpersonal communication, and only 25% on technical knowledge (technical skills). Whether you can effectively improve your workplace communication skills determines the quality of your work and life.

Business leader Lee Iacocca once said: "You can have wonderful ideas, but if you can't spread them, your ideas are worthless." To convey your ideas and viewpoints in a concise, clear, and convincing manner, to handle various complex communication situations at work with ease, and to gain recognition and trust from colleagues – we can all seek help from structured expression.

Barbara Minto, a former McKinsey consultant, explored the thinking structure behind well‑organized writing and wrote The Pyramid Principle (a book on writing logic and thinking logic). The structured expression in this book is the application of the Pyramid Principle to Chinese workplace communication scenarios.

To make structured expression more practical in solving real workplace communication problems, this book analyzes how to effectively deal with many communication difficulties from the perspective of improving structured communication skills.

This book directly addresses specific communication scenarios such as reporting, client communication, storytelling, presenting, and writing. Through a large number of practical cases, using charts and especially mind maps, it systematically introduces how to apply structured expression to these communication contexts. Whether it’s the introduction of principles, analysis of frameworks, selection of cases, or presentation of charts, the goal is the same: to make the Pyramid principle better fit the needs of Chinese workplace communication, to make structured expression more down‑to‑earth, and to show readers through practical “dry goods” that there are patterns and shortcuts to solving workplace communication problems.

Therefore, this book strives to:

For the communication problems professionals face in business activities, it introduces the principles and techniques of structured expression while also presenting highly operational communication solutions, allowing readers to quickly master structured expression while solving real problems.

Richly illustrated, suitable for fragmented reading.

Each section addresses specific communication scenarios, making it easy for readers to quickly find solutions when encountering real problems – find and use on the spot.

Representative cases and lively language enhance readability, lowering the threshold for learning structured expression and the Pyramid Principle.

The book focuses on using structured expression to solve the pain points and difficulties of workplace communication, introducing the basic concepts and requirements of structured thinking and structured expression through specific business scenarios and cases.

Readers can read the entire book, or search for solutions to specific problems as they arise. If time is limited, they can also read the mind map at the end of each chapter and then selectively read the corresponding sections in detail.

For readers who want to more effectively solve workplace communication problems, who expect to improve their communication and expression skills in a short time or through fragmented learning, this book is an excellent choice.

Huang Manyu