★ The latest installment in the “Visual Notes” series, which has sold over 2.22 million copies, uses visual diagrams to teach you how to master generative AI marketing.
★ The author is a digital marketing consultant with an MBA from the National University of Singapore and a Google Certified Expert, who has trained more than 1,200 certified Google Analytics professionals.
★ From foundational concepts to real-world case studies, this comprehensive, fully illustrated guide breaks down complex AI marketing into easy-to-understand visuals, ensuring you can grasp it at a glance.

Highly acclaimed! The sequel to the “Visual Notes” series, which has already sold over 2.22 million copies, focuses this time on “Generative AI Marketing.”

Traditional marketing efforts typically require significant time and energy, with each step—from market analysis and customer insights to content creation and performance optimization—being quite labor-intensive. The solution presented in this book is to delegate these processes to generative AI. By leveraging tools like ChatGPT, marketers can dramatically boost their productivity, automate repetitive tasks, and concentrate more on strategic thinking, ultimately achieving efficient, automated lead generation.

This book goes beyond theory; it features numerous real-world case studies that demonstrate how generative AI can be applied across various marketing scenarios. At its core, the book uses clear, visual diagrams to break down key concepts, practical steps, and hands-on techniques into easily digestible, graphical formats. Even beginners can quickly grasp the essentials by simply following the illustrations, while seasoned professionals will discover fresh ideas for integrating AI into their existing workflows.

Whether you’re a small-business owner looking to reduce marketing costs, a marketing professional aiming to enhance your competitive edge, or a general reader interested in generative AI applications, this book offers a starting point tailored to your needs. By harnessing generative AI, anyone can effortlessly build a marketing system that consistently drives sales.

Naohiro Yamaura
Director and Chief Operating Officer (COO) of Ajudant Co., Ltd. He holds an MBA from the National University of Singapore and works as a digital marketing consultant specializing in leveraging Google platforms. Having been active in the digital marketing industry since its early days, he has trained over 1,200 certified professionals through his Google Analytics Individual Qualification program. He also serves as a lecturer at several universities and corporations, dedicating himself to talent development. Dr. Naohiro has published numerous articles and contributions in books, magazines, and online media, and previously held a part-time teaching position at the Faculty of Business Administration at Rikkyo University.

Chapter 1: Why Is Now the Era of Generative AI Marketing?
Chapter 2: Generative AI Fundamentals—Easy to Understand
Chapter 3: Things You Need to Know Before Implementing Generative AI in Marketing
Chapter 4: Accelerating Marketing with Generative AI
Chapter 5: The Mindset Marketers Need in the Generative AI Era