★ The first comprehensive guide systematically interpreting the "Internet Marketing Specialist" profession, filling the global gap in digital marketing vocational education. This book breaks down this complex new career into learnable, replicable professional skill modules, helping you launch into a new career track.
★ Four specialized roles + skill mapping teaching. Innovatively divides Internet Marketing Specialists into four core roles—Product Selectors, Live Streaming Salespeople, Video Content Promoters, and Platform Administrators—combined with skill maps and career planning, enabling readers from different backgrounds to quickly identify their development direction.
★ Forward-looking analysis of AI-era marketing career trends with strategic vision. Deeply explores career development paths for marketing professionals in the digital age, with special analysis of AI technology's impact and opportunities on the marketing industry. More than just a reference book—it's a strategic guide for future career development.
★ From personal entrepreneurship to vocational training. Provides actionable methods for individual entrepreneurs and small-to-medium business owners, while also serving as teaching material for universities and vocational training institutions, covering hot areas like live-streaming e-commerce and short-video marketing.
★ English translation samples available.

What's the hottest career today?
Internet Marketing Specialist is definitely one of them!

Read this book to understand the qualifications and role divisions of Internet Marketing Specialists.
Product selection, live selling, video creation and promotion, platform management—choose the career that suits you!
Easy entry, precise industry access.
Even ordinary people can achieve extraordinary dreams!

Whether you're a university graduate seeking career direction, a professional looking to transition into internet marketing, or a practitioner aiming to systematically enhance your expertise, this book provides a clear and practical guide to this new profession.

Zhang Guanfeng
Associate Professor, core expert of the National E-commerce Vocational Education Teaching Steering Committee, and member of the Jilin Province E-commerce Industry Vocational Education Teaching Steering Committee. The author has years of dedicated research experience in e-commerce, internet marketing, and new media marketing.

Chapter 1 Understanding Internet Marketer as a New Profession
1.1 What is an Internet Marketer
1.2 Internet Marketer ≠ Live‑Streaming Host
1.3 Tasks and Future Career Development of Internet Marketers
1.4 Four Job Categories, Five Skill Levels

Chapter 2 Choose Your Track: Selecting the Right Marketing Platform
2.1 Social Media Platforms
2.2 E‑commerce Platforms
2.3 Short‑Video Platforms

Chapter 3 Smart Product Selector: Good Products Attract Traffic Naturally
3.1 What You Want to Sell vs. What Consumers Want to Buy
3.2 Prerequisite for Selection: Finding Quality Suppliers
3.3 Defining Selection Criteria
3.4 Diverse Supply Channels: Purchasing or Dropshipping
3.5 Communication Skills with Merchants
3.6 Avoiding Product Selection Traps

Chapter 4 Video Promoter: Mastering Internet Marketing with Ease
4.1 Focus on Content Marketing to Open the Door to Traffic
4.2 Great Ideas, Perspectives, and Materials – Creating Hit Videos
4.3 Diversified Video Presentation Styles Across Platforms
4.4 Series of Short Videos to Build a Brand IP
4.5 Video Shooting and Editing
4.6 Pre‑launch Promotion, Traffic Attraction, and Follower Growth
4.7 Common Video Marketing Mistakes

Chapter 5 Live‑Streaming Salesperson: How to Build a Top Streamer
5.1 Secrets to Gaining Followers: The Importance of the Streamer’s Persona
5.2 What to Say to Hit Consumers’ Pain Points
5.3 Product Display Techniques
5.4 Avoid Verbal Slips: Clearly State Promotional Mechanisms
5.5 Using Sensory and Scene Stimulation to Guide Purchases
5.6 Creating Atmosphere to Avoid Awkward Silences
5.7 What to Do When Links or Prices Are Wrong
5.8 Avoiding “Train Wrecks”: Quick Thinking to Attract Followers
5.9 Types of Unpopular Streamers to Avoid

Chapter 6 Platform Manager: How Big Data Marketing Should Be Done

Chapter 7 Team Marketing Power: Building a High‑Quality Marketing Team
7.1 Building an Internet Marketing Team
7.2 Creating the Right Atmosphere – Live‑Streaming Room Setup
7.3 Process Review and Equipment Check: Pre‑live Testing Is Essential
7.4 Team Collaboration During a Live Stream
7.5 Post‑marketing Review
7.6 Less Gimmicks, More Sincerity

Chapter 8 Indispensable Offline Management and Support
8.1 Managing an Internet Marketing Team
8.2 Warehouse Management
8.3 Logistics Management
8.4 Participating in Offline Brand Events
8.5 Offline Team Incentives
8.6 Organizing Offline Fan Events
8.7 Handling PR Crises Such as Negative News