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Imitation and Creation: Design from 0 to 1
- Creative EducationInnovation ProcessCreativity Development
- Categories:Painting & Drawing Study & Teaching Graphic Design & Commercial
- Language:Japanese（Translation Services Available）
- Publication Place:Japan
- Publication date:March,2022
- Pages:208
- Retail Price:（Unknown）
- Size:（Unknown）
- Text Color:Black and white
- Words:（Unknown）
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Feature
★ The latest work from bestselling author Kuniyoshi Sasou, delivering a systematic framework for creativity development!
★ Author brings unique credentials: University of Tokyo graduate with Illinois Institute of Technology Master's in Design, plus real-world experience at P&G and Sony combined with teaching at Tama Art University!
★ Introduces the unique "Imitation → Imagination → Creation" three-phase method, breaking down abstract creativity into 19 practical exercises!
★ Perfect for creative beginners and those who doubt their innate talent - especially relevant in today's NFT and creator economy landscape!
★ An essential creativity guide for our "age of uncertain answers," helping readers aged 13+ embark on their creative journey from scratch!
★ Author brings unique credentials: University of Tokyo graduate with Illinois Institute of Technology Master's in Design, plus real-world experience at P&G and Sony combined with teaching at Tama Art University!
★ Introduces the unique "Imitation → Imagination → Creation" three-phase method, breaking down abstract creativity into 19 practical exercises!
★ Perfect for creative beginners and those who doubt their innate talent - especially relevant in today's NFT and creator economy landscape!
★ An essential creativity guide for our "age of uncertain answers," helping readers aged 13+ embark on their creative journey from scratch!
Description
Creativity isn't about luck or genetic inheritance.
This book will convince you it's a skill that can be learned and mastered.
———
From the bestselling author of "VISION DRIVEN: Connecting Intuition and Logic,"
comes this "creativity textbook" by an innovative strategic designer.
The book deconstructs creativity into three manageable stages: Imitation (copying) → Imagination (envisioning) → Creation (making). Starting with the accessible approach of "imitation," it serves as a practical guide for absolute beginners and those lacking confidence in their creative instincts.
In our current "era without clear answers" - where NFT and Web3 technologies are accelerating the creator economy while rendering past success models obsolete - this book provides abundant insights for living more fully and joyfully!
Much like the author's own transformation, this book particularly benefits those who struggle with design and creative thinking.
This book will convince you it's a skill that can be learned and mastered.
———
From the bestselling author of "VISION DRIVEN: Connecting Intuition and Logic,"
comes this "creativity textbook" by an innovative strategic designer.
The book deconstructs creativity into three manageable stages: Imitation (copying) → Imagination (envisioning) → Creation (making). Starting with the accessible approach of "imitation," it serves as a practical guide for absolute beginners and those lacking confidence in their creative instincts.
In our current "era without clear answers" - where NFT and Web3 technologies are accelerating the creator economy while rendering past success models obsolete - this book provides abundant insights for living more fully and joyfully!
Much like the author's own transformation, this book particularly benefits those who struggle with design and creative thinking.
Author
Kuniyoshi Sasou
CEO/Chief Strategic Designer, BIOTOPE Co., Ltd.
Special Associate Professor, Tama Art University / Specially Appointed Associate Professor, Shizenkan University.
Graduated from University of Tokyo Faculty of Law and earned Master of Design Methods from Illinois Institute of Technology.
Previously managed successful products including "Febreze" and "Lenor" at P&G Marketing, later serving as Brand Manager for "Gillette." Joined Sony Corporation, contributing to enterprise-wide innovation initiatives at Sony Creative Center. Founded strategic design firm "BIOTOPE" after leaving Sony.
Specializes in executive advisory for mission definition, visual design, and organizational culture. Supports diverse clients in innovation projects with deep expertise in vision-driven creation methodologies. Passionately committed to education through ongoing "Vision Atelier" workshops teaching creative learning methodologies.
CEO/Chief Strategic Designer, BIOTOPE Co., Ltd.
Special Associate Professor, Tama Art University / Specially Appointed Associate Professor, Shizenkan University.
Graduated from University of Tokyo Faculty of Law and earned Master of Design Methods from Illinois Institute of Technology.
Previously managed successful products including "Febreze" and "Lenor" at P&G Marketing, later serving as Brand Manager for "Gillette." Joined Sony Corporation, contributing to enterprise-wide innovation initiatives at Sony Creative Center. Founded strategic design firm "BIOTOPE" after leaving Sony.
Specializes in executive advisory for mission definition, visual design, and organizational culture. Supports diverse clients in innovation projects with deep expertise in vision-driven creation methodologies. Passionately committed to education through ongoing "Vision Atelier" workshops teaching creative learning methodologies.
Contents
Chapter 1: Imitation - Copying (Observation - Understanding the "copying" process／Hands-on Learning - Sensory awareness through physical imitation／Aesthetics - The three components of "taste" etc.)
Chapter 2: Imagination - Envisioning (Self-Identity - Introducing your inner protagonist／White Space - Creating emptiness to rediscover yourself／Emotional Awareness - Keeping a feelings journal etc.)
Chapter 3: Creation - Making (Conceptual Leaps - Extensive ideation followed by systematic integration／Expression Formats - Discovering your medium／Creative Incubation - Allowing inspiration to emerge naturally etc.)
Chapter 2: Imagination - Envisioning (Self-Identity - Introducing your inner protagonist／White Space - Creating emptiness to rediscover yourself／Emotional Awareness - Keeping a feelings journal etc.)
Chapter 3: Creation - Making (Conceptual Leaps - Extensive ideation followed by systematic integration／Expression Formats - Discovering your medium／Creative Incubation - Allowing inspiration to emerge naturally etc.)
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