Every time you click, someone makes money, but that’s not the most important or worrying thing. The scariest thing is that every time you click on a link, like a post, or share it with your family group, someone learns about you. Your fears, your desires, your prejudices, even your best-kept secrets. Everything. And that data is not used for your benefit.

The Great Conspiracy reveals the mechanisms of digital manipulation in all its forms and analyzes the contemporary disinformation strategies of governments, political parties, pressure groups, and organizations, as well as the tools they use to carry out their campaigns.

With the rise of the internet came new methods of communication that occupy a disproportionate amount of space in our daily lives. However, they are not what they seemed at first: on social media, there are invisible threads that manipulate what you see, think, and share.

On social media, we are part of a mechanism. Applications are not designed to inform or entertain you, but to use you in an increasingly competitive market. It is difficult to escape them, but in this book you will find the keys to understanding how they work and resisting their power of seduction.

@EstoyAvisando, with more than 200,000 followers on social media, has been diving into the darkest oceans of the internet since its inception. In his early days as an internet user, he created memes that served as templates around the world, forged mass jokes, and introduced words into the collective vocabulary for fun. Over time, he understood the psychological mechanisms that influence the viralization of content. The feeling that he could influence the thoughts of people on the other side of the world both terrified and empowered him in equal measure. That impression led him to discover the hidden world behind the apparent usefulness of social media. And when you really understand how the internet works, it's impossible to see it in any other way. So he decided to start this personal project, which arose with one main purpose: to find answers to the digital phenomena that shape our reality.