★From a small company with a registered capital of over 20,000 to a globally leading multinational corporation, Huawei's success is a triumph of its philosophy—Victory is our only way forward.

★Witness the ups and downs of Ren Zhengfei's journey to success.
This book compiles Ren Zhengfei's classic quotes, internal speeches, and career archives, allowing readers to gain a comprehensive understanding of this philosopher among entrepreneurs and the solitary warrior who bravely moves forward, and to explore his path to success.

★Listen to what Ren Zhengfei said at critical moments of change and dilemma in Huawei's development.
This book includes Ren Zhengfei's key speeches at crucial moments, analyzes his business philosophy, and presents the development journey of Huawei, helping you see through the essence of business and the reality of management!

★A practical guide to business management.
This book introduces Huawei's business strategies and corporate management methods from aspects such as corporate culture, talent strategy, and innovation development, enabling readers to learn from Huawei's successful management experience.

Ren Zhengfei may not be a household name, but mention Huawei, and people will certainly be familiar with it.

In 1987, Ren Zhengfei founded Huawei Technologies Co., Ltd. Who would have thought that this small company with a registered capital of just over 20,000 yuan would later become a globally renowned multinational corporation and successfully enter the Fortune Global 500? The founder himself has twice been included in Time magazine's list of the "100 Most Influential People in the World" and has topped Fortune magazine's list of the "50 Most Influential Business Leaders in China" on multiple occasions.

Huawei is a legend in China's business world, and its successful internal operating model has long been unknown to the public. It is like a treasure trove rich in corporate management experience, which attracts many entrepreneurs eager to learn. This book focuses on Ren Zhengfei's strategies and methods in managing Huawei and introduces Huawei and Ren Zhengfei from multiple dimensions and perspectives, including corporate culture, talent strategy, innovation and development, survival in adversity, and expansion into overseas markets. The book contains detailed information and practical corporate management methods, enabling readers to gain a comprehensive understanding of Ren Zhengfei and Huawei and to draw new insights from their operational and management experiences.

Lu Yun

Lu Yun holds a Master's degree in Business Administration from Renmin University of China. She is a consultant specializing in organizational strategy and operations management and serves as a management advisor. He has provided management consulting services for many well-known domestic companies and has also worked as a consultant for several corporate management research institutions. For many years, he has been engaged in corporate management research and has conducted in-depth field surveys on production and manufacturing companies. He has extensive experience in the study of Chinese corporate management theory and practice. Huawei, as one of China's outstanding companies, has always been a key focus of her research.

Ren Zhengfei's 100 Classic Quotes

Chapter 1: The Transformation of "Huawei Wolves"
Shedding the "Wolf-like" Label
No Way Out Without Struggle
Let "Spirit" Lead "Culture"
The Most Valuable Resources Are in the Mind
Further Reading: Huawei Aims to Be the "Big Tortoise" Catching Up with Tesla

Chapter 2: Selecting Leaders—No "Madmen" Need Apply
Leaders Should Come from the Grassroots
The Establishment of "Regional Links" Opens a New Situation for Leadership Mobility
Leaders Who Have Never Made Mistakes May Not Be Good Leaders
CEOs Also Rotate—So Who Will "Succeed"?
Further Reading: Small Improvements, Big Rewards

Chapter 3: The Market Will Not Wait for Talent to Grow
Leaving the Military, Leaving State-owned Enterprises, and Entering Society
Entrepreneurship as a Last Resort
No Capital Appreciation Without Talent Appreciation
Companies Should Cultivate Employees Suitable for Themselves
The "Jungle Law" in Companies
Making Employees Happy at Work
Further Reading: Employee Quality Is Crucial to Corporate Survival

Chapter 4: Employees Are the Owners of the Company
De-heroization Is an Inevitable Choice for Professionalization
"High Salaries" Launch the Talent War
No "Lifetime Contracts" to Bind Talent
ESOP Is Launched, and Everyone in the Company Benefits
Further Reading: Phoenix Spreads Its Wings, Creating New Glories

Chapter 5: "Grey" Is a State of Management
One Company, One Kingdom
"Grey" Philosophy Opens New Thinking in Management
Balanced Development, Breaking the "Short Board Effect"
Leaders Should Dare to Take the Initiative
There Should Be a "Blue Army Think Tank" to Play the Devil's Advocate
Further Reading: The Responsibility and Mission of a Professional Manager

Chapter 6: Customers Are Not God, but the Soul
The Only Reason for a Company's Survival Is the Customer
Realize the Customer's Dream First
"You Win, I Win"
Manage Customer Relationships Like Products
Further Reading: Persist in Customer Orientation and Keep Up with Global Trends

Chapter 7: Calmness Is a Disaster
The President Suffers from "Anxiety"
The Day of Failure Will Eventually Come
The Inevitable "Cold Winter" Hits Directly
Compared with Success, Failure Is More Important
No Success, Only Growth
Further Reading: Fight Against Pride and Complacency, and Struggle Hard in Thought

Chapter 8: Companies Will Not Necessarily Die
Survival Is the Primary Task
Technological Independence Is the Only Way Out
The Arrival of the Dormant Period Is Necessary
To "Survive the Winter," One Must "Learn from Others"
Keep Cash on Hand
Bring in Stronger Partners as "Backers"
Opportunities Cannot Be Over-Examined
Further Reading: Re-discussing the Fight Against Pride and Complacency, and Struggling Hard in Thought

Chapter 9: The East Must Shine, and So Must the West
Exploring Overseas Markets
Staying Strong in Russia
Conquering the African and Middle Eastern Markets
Breaking Through the Eurasian Divide
The "Love-Hate Relationship" with the United States
Further Reading: Boldly Crossing the Pacific

Chapter 10: Special Chapter on Business Thinkers
A Believer in Knowledge—Breaking Free from the Shackles of Fate
A Life of Frugality—The Inspiration of Hunger
Nationalism—Awakening in Politics
Military Style—Tempered by the Army
Mao-style Management—Aligning with the Great Thinker
Further Reading: Wholeheartedly Responsible for Products, Wholeheartedly Serving Customers

Appendix
Ren Zhengfei's Internal Speeches
Ren Zhengfei's Profile
References
Afterword