★ An insider reveals all: The green washing tricks of business.

Eco labels ensure transparency, packaging is degradable, production takes place in the region and increasingly “climate neutral” – whoever believes what advertising and marketing promise, could think that business has transformed into a leading environmental champion.

In most cases, however, it’s nothing more than “professional cheating”. As a member of several industry networks, Richard Schneider, Manager of the renowned FROSCH brand, had to witness how major corporations pursue green labelling fraud as opposed to the green revolution. He’s now exposing the green washing tricks of his industry, and reproaches business for having systematically failed to protect the environment and climate. He provides an entertaining portrayal of his own route through the »jungle of opportunism«, while proving that even consistently sustainable production without any trickery can generate economic success.

REINHARD SCHNEIDER
The business economis knows what sustainable production should look like. He is a managing partner of Werner & Mertz GmbH, whose repertoire includes FROSCH products, Germany’s best-known and most credible »green brand«. His holistic company approach earned him the German Environment Prize in 2019; and in 2021 the TRIGOS Honorary Award for his commitment to circular economy and sustainability.