I really enjoyed reading this book. It is fascinating, fantastic, and inspiring. It gives the opportunity to peek into the world of startups and to understand the milestones needed to turn an idea into a product. The writing is delightful and allows youth and adults to understand the terminology of the world of innovation and entrepreneurship. It is wonderful, in my opinion, that there was room in the book for values, contributing to the community, the social integration of people with special needs -- all this while coping with the responsibility of daily tasks.I plan to read this book to my grandchildren who are busy with endless ideas that may lead to them being rich one day (if they successfully convert them into products) and to all my friends who without a doubt will enjoy it and will recommend it to their friends.This book has the potential to develop the next generation of managers in Israel!
--- Ronit Chic, Strategic Customer Manager, Frutarom Industries Ltd.

Our Start Up is a wonderful book - interesting and intriguing - and without noticing, you learn the terms and processes of the work of start-ups and economics alongside values of social and human behavior. I have no doubt that young readers (and their parents) will learn a great deal from this book. It encourages creative, groundbreaking thought, and can give adolescents the feeling that "the sky is the limit."I strongly recommend this book!! This fluid read teaches you and lights that inventive spark in you.
--- Shiri Aviel, founder and managing partner, Mindful Leadership in Israel; organizational psychologist and leader of workshops for managerial leadership

This book flows very well and is written in lofty style while still speaking to the reader. I liked the style, and I am sure that children and adolescents will relate to it, especially given the interesting and topical subject - the world of innovation and entrepreneurship. It is important to raise awareness about this subject at a young age.
--- Good Mother website

Dr. Dov Reichman created interesting characters and an exciting plot full of twists and turns. I thoroughly enjoyed reading about their adventure and the attempt of adolescents to enter such a complicated world. I loved the determination of the characters and their inspiring story. This book is highly recommended to all who are curious to hear a story of self fulfillment and determination. What is even more special about this book: it is one of a kind, not many like it. Maybe none like it at all. In conclusion: an interesting book about fulfilling ones dreams and destiny.Inspiring.
--- Hasifriya website

As someone who is part of the target audience of this book I can say that it greatly improves the knowledge of youth about terms relating to innovation and technology, using simple and clear dialect. In addition, the plot is not disconnected from reality. In fact, the realistic nature of the book is one of its benefits, which contributes to an accurate understanding of the world and does not delude the readers.This is a very good book that is appropriate for all adolescents, even those who don't want to become entrepreneurs but only want to read quality books.
--- People and Computers

From the Author:
The main motive for writing the plot of the story was to bring children, adolescents, and their parents closer to world of start-ups: understanding the uncertainty that accompanies the entrepreneurs and becoming familiar with the terms that children hear concerning the technological and business challenges faced by startup companies. The plot of the book also combines values of entrepreneurship and contribution to the community.

Nir has a great idea. But will it work?
Middle school student, Nir Carmelli, dreams of conquering the world with his idea for an innovative new product. Although aware of the difficulties, Nir decides to advance the idea, even if it does not become a product or profitable business. Group members of the start-up are required to show daring, original thought, and creativity. They meet industrialists from Japan, investors from America, as well as scientists and professionals from a range of fields working in the field of high tech.

Not only off the ground… but soaring!
His classmate, Anna, gets involved in the project, creating a friendship between the two and even first love. Together, the young inventors learn many practical lessons about what it takes to develop a successful start-up. Their story, written in a contemporary style, is full of humour as it navigates the ups and downs between success and failure and introduces the reader to the challenging world of business.

Dov Reichman
Dr. Dov Reichman has been a senior manager for more than 25 years, specializing in research and development, innovation and entrepreneurship, in addition to marketing and business development in the international market.
He is the CEO and owner of Spectra Analytics, which provides technology/business consulting for companies, investors, and entrepreneurs and deals with investment in technology companies, working with hi-tech firms and start-ups involved in technological innovation, as well as branches of traditional industry and services.
Dr. Dov Reichman’s technological expertise lies in the fields of chemistry, advanced materials, nanotechnology, green industry, and defence technologies.
Dr. Reichman holds a doctorate in chemistry from the Hebrew University of Jerusalem and his research earned him the President of Israel Award for two consecutive years. He is also registered as the inventor of a patented technology for the controlled release of active substances with applications in different fields.