★ Copyright sold: Thai and English versions!

★ A perennial blockbuster firmly positioned at the pinnacle of China's digital comic market! On China's largest comic platform, it holds a stellar 9.7/10 rating from over 100,000 users, with a staggering 18.7 billion+ clicks and 5.7 million+ collections! It is hailed as a landmark work in the rise of Chinese comics.

★ Its eponymous animated adaptation has garnered over 4 billion streams across platforms, with a rating of 9.0 from nearly 50,000 users on Douban (a major Chinese review site). The official Weibo account boasts over 1 million dedicated followers. The series has earned prestigious accolades, including awards for "Most Fan-Influential 2D Animation" and the Golden Dragon Award at the China International Comics Festival.

★ The IP has evolved into a powerful transmedia universe. Multiple live-action drama adaptations, starring top Chinese actors, have been broadcast simultaneously in over 190 countries and regions. Prior to its release in 2025, the drama The Royalty Arc amassed over 3 million pre-release views, ranking among the top 5 most anticipated series of 2025!

★ A story clad in Eastern fantasy yet speaking the universal language of love, it masterfully blends fantasy adventure, romantic comedy, and profound emotional depth, delivering familiar feelings through a uniquely captivating experience.

*The "Reincarnation Vow" Concept*: This ingenious premise tightly weaves together four timeless themes: love, memory, identity, and fate. When a soulmate is reborn without memories of their past life, how does one prove that love ever existed? How can one reawaken that sealed soul resonance in a new reality? This directly taps into the deep modern yearning for genuine, enduring love that transcends time itself.

*"Episodic Comedy + Overarching Plot" Structure*: The duo of the female lead, Tu Shan Susu—a lovable, aspiring but magically inept "trainee matchmaker"—and the male lead, Bai Yuechu—a mysterious, food-obsessed, and money-loving Taoist—provides ample humor and growth. Their adventures are underpinned by the epic, heart-wrenching, and sacrificial past-life love story between the legendary Demon Empress Tu Shan Honghong and the supreme Taoist master Dongfang Yuechu, which injects the narrative with immense emotional power.

*Successful Character Portrayal*: The characters have achieved remarkable popularity. For instance, in a 2016 character popularity contest, the leads Tu Shan Susu and Dongfang Yuechu won the female and male categories respectively. In 2025, the character Wang Quan Fugui from the drama adaptation generated over 300 million in discussion热度 (hot topic index).

★ "If true love is destined to be forgotten by the cycles of life and death, then the wish to find one's lover will exist forever."

In a world where humans and mystical beings (Yaoguai) coexist, Yaoguai possess long lifespans, while human lives are fleeting. When a human in an interspecies love relationship passes away and reincarnates, all memories of their past-life beloved are lost. How can such a profound, cross-species bond endure?

Thus, a romantic yet sorrowful profession was born—the "Red Thread Immortal," or Fox Spirit Matchmaker. The Tu Shan Fox Clan operates this unique service: lovesick Yaoguai can make a vow under the "Bitter Love Giant Tree," offering a part of their power or memories as a pledge to bind their lover's reincarnated soul in a "Vow of Reincarnated Love." The matchmaker's task is then to find the reborn human and help them reawaken their past-life memories and love.

The story follows the most peculiar little fox of the Tu Shan Clan, Tu Shan Susu. Adorably clumsy and magically weak, her greatest dream is to become a certified matchmaker and prove her worth. Her missions, however, are perpetually chaotic until she meets a human teenage Taoist named Bai Yuechu. Yuechu is a strange, money-loving gourmand, yet he possesses peculiar powers, and his blood is mysteriously key to unlocking something within Susu.

Forced to partner up, they tackle one challenging "reincarnation vow" case after another. They witness the century-spanning regrets of a general and a princess bound by misunderstanding, unravel the heartache between a Taoist weapon-human and a little spider spirit constrained by prejudice... As they help these epic loves find completion, the bond between Susu and Yuechu deepens.

But soon, greater mysteries emerge: Why are the powerful leaders of the Tu Shan Clan so invested in the seemingly ordinary Susu? What is the origin of Bai Yuechu's mysterious power, coveted by multiple factions? As crises unveil sealed history, a staggering truth comes to light—Tu Shan Susu is, in fact, the reincarnation of Tu Shan Honghong, the once peerlessly powerful Demon Alliance Leader who sacrificed all her power and memories to save her beloved 500 years ago. And Bai Yuechu is the reincarnation of that beloved, Dongfang Yuechu, the human Taoist who left for their dream of peace between humans and Yaoguai, ultimately fighting and dying by her side.

Now, "she" without memory or power, and "he" reborn with a different personality, meet again in new identities. Beneath the daily laughter and adventure, the grand, tragic love story spanning five centuries awaits a new ending. Meanwhile, the dark force of the "Black Fox" lurks in the shadows, plotting to destroy all bonds of love and peace...

Tuo Xiaoxin

One of the most representative and successful creators among China's new generation of cartoonists. His magnum opus, Fox Spirit Matchmaker, began serialization in 2012 on a leading Chinese digital comics platform. It swiftly won a massive reader base with its unique "Vow of Reincarnated Love" worldview, vividly crafted characters, and narrative prowess that perfectly blends comedy with deep sentiment.

Under Tuo Xiaoxin's creation, Fox Spirit Matchmaker has evolved from a comic into a widely influential IP source. The work has successfully spawned a long-running animated series, live-action dramas, and diverse merchandise, proving that the original story's core and character system possess strong transmedia adaptability and commercial viability. Tuo Xiaoxin is thus regarded as a core creator who cannot be ignored in the Chinese animation and comics industry.