★ Chinese First Financial Literacy Mook for Teens! Launched in January 2022 by the teams behind China Business (a leading national business publication) and Classroom (a premier youth magazine), it has already surpassed 200,000 subscribers. Published monthly, this in-depth reading material is tailored specifically for youth aged 9–15. It focuses on business, economics, and social observation, empowering young readers to "think like economists and business leaders."
★ Global Perspective: Grounded in international case studies, the mook extensively analyzes global giants like Apple, IKEA, Mars, and Hershey's to cultivate a global mindset.
★ Universal Themes: Based on the fundamental logic of business, economics, and society, it explores common challenges faced by global youth, including economic common sense, business logic, and mental growth.
★ Engaging & Accessible Learning: Beautiful original illustrations and comics replace preachy teaching. This fun, relaxed reading environment helps teens quickly grasp the logic and rules behind the economy, business, and society, nurturing their financial intelligence and multifaceted thinking.
★ Extensive Backlist & Flexible Partnerships: With 45 issues published as of June 2026, we offer various forms of cooperation and licensing.

The core goal of BizTeens is not to teach teens how to trade stocks or become financial experts, but to cultivate their ability to "think like economists and business leaders." In an unpredictable era, economic and business thinking helps young readers understand the logic behind prices and the rules behind phenomena. It teaches them to compare and make choices in complex situations, bringing clarity and composure to their daily lives. Like a kaleidoscope of the business world, a simple turn of the page reveals the fascinating dynamics of human interaction and the flow of value.

Breaking away from traditional didactic methods, the mook features a modular, multidimensional content system that balances depth with fun:
Pillar 1: Foundations of Economic Logic
Top Story: A major feature in every issue based on the latest economic and business trends. Using engaging stories, it breaks down complex knowledge. For example, the January 2026 issue takes readers on a time-traveling journey to converse with economic giants like Adam Smith and John Maynard Keynes, or back to Ancient Greece to discuss division of labor and scarcity with Plato.
Phenomena & Truths: Uncovering the business essence behind everyday life. Examples include decoding the "bargain-hunting" marketing tactics of AI bots, how snacks become "mascots" providing emotional value, and the industrial logic behind the rise of animated films.
Pillar 2: Decoding the Real Business World
Fun Business: Breaking down the business models of global brands. For instance, analyzing how IKEA redefined furniture retail through experiential showrooms and "flat-pack" design.
Titans: Legendary stories of business masters. Deep dives into the business wisdom of figures like Forrest Mars (M&M's) and the founders of Ferrero in building their sweet empires.
Pillar 3: Practical Life & Mental Growth
Life Workshop: Bringing grand concepts down to earth. Explaining the "multiplier effect" through stories of buying a guitar or building an amusement park, or tracing the journey of a winter strawberry to unpack complex global "supply chain" networks.
Growth & Columns: Combining psychology and economics to solve teenage growing pains. Using concepts like "opportunity cost" and "marginal utility" to teach kids how to make choices, create study plans, and soothe their inner "emotion monsters."
Pillar 4: Interactive Fun & Visual Exploration
Business Comics: Explaining hardcore theories through vivid, humorous multi-panel comics, such as how the "priming effect" influences consumer behavior and cognition.

Cool Careers & Infinite Workshop: Immersive career experiences. Examples include uncovering the hardcore work of a "Fire Safety Engineer" or exploring how offline bookstores turn a profit through coffee and community events.

Exclusive IP Universe
The mook has built a highly recognizable secondary universe called "Jinqian Village," featuring beloved original characters:
Money Mouse: A smart, thoughtful little "money enthusiast."
Money Grass: A quirky, incredibly curious grass spirit.
Little Wallet: A foodie whose head is full of questions.
Spendthrift: An agile time traveler.
Lady Leopard & Duang: Mentors who provide answers and guidance.

These IPs appear throughout the mook, using "story-driven" narratives to turn dry economic theories into thrilling paper adventures.