"A book to gather strength and learn to say no."
— La Vanguardia

"A very explicit manual, full of practical advice."
— El Mundo

"It summarizes many things we have all thought at some point."
— COPE

"The book delivers even more than it promises."
— El Español

★Author with +400,000 copies sold.
★Rights sold to 26 countries.
★The Tiger roars again: Alba Cardalda teaches you to speak well to yourself so... You don't tell yourself to F*** Off.

The most important conversations we have throughout our lives are the ones we have with ourselves. We are the ones we talk to the most and, inevitably, the ones we listen to the most. But we don't always speak to ourselves well, not even with the respect we would ask of others. And this taints the relationship we have with ourselves and directly affects our self-esteem and mental health. So often, without knowing it, we become our own worst enemy. In this book, neuropsychologist Alba Cardalda shows us how our internal dialogues operate and the importance of taking care of them. And, of course, she gives us tools and keys to improve them and start treating ourselves with the care and love we deserve.

Neuropsychologist Alba Cardalda shows us in this book how our internal dialogues operate and teaches us the importance of taking care of them. And, of course, she gives us the tools and keys to improve them and start treating ourselves with the care and love we deserve.

Alba Cardalda is a psychologist specializing in cognitive-behavioral psychotherapy, brief and strategic therapy, and neuropsychology. For over ten years, she has worked in therapy with children, adolescents, and adults, both individually and with couples and families.

In 2017, she decided to leave her stable job to travel the world—an experience that transformed her professional perspective. This time as a nomadic psychologist deepened her understanding of human relationships and intercultural communication, knowledge she later incorporated into her books.

Since then, she has revolutionized the field of personal development and assertive communication with her unique style, which combines deep psychological knowledge with an accessible, relatable language. Her books include practical examples and exercises that allow readers to apply the concepts immediately.

Additionally, Alba is a highly sought-after speaker and science communicator on social media, where she shares tips for improving daily well-being with her 1,000,000 followers.