★Critical view on social presentation strategies.
★Vivid, entertaining and with a dose of sarcasm.

We are all masters of disguise. This is not necessarily something to be condemned. But what happens when the climate in an open society becomes harsher? Everyone is pitted against everyone else. Our forms of social transformation often become mere strategies for gaining more power and influence. »Social smoothness« is the new capital and the key virtue of our time. Those who possess it achieve success, while those who do not are left behind.

Martin Hecht, a journalist and political scientist, has analyzed today’s methods of self-marketing, which often determine individual destinies. In our hybrid success society, personal presentation and exhibition are on the rise. It’s not just about showing who or how you are, but about securing tangible economic advantages. There has never been a bigger stage for this than today.

Martin Hecht, born in 1964, holds a doctorate in political science and lives as a freelance author and journalist in Mainz. He has published numerous books, the latest »The loneliness of modern people« in 2021.