★Proven effective by Japanese workplace psychology expert Hiroko Ichikawa!​​ Using methods from this book, she overcame sales barriers, ranked #1 in new client acquisition, and drove corporate annual sales past ¥300 million.
★10 original principles + 4 core scenarios​​ precisely ignite others’ intrinsic motivation (“I want to do this!”), doubling collaboration efficiency.
★​​Validated by over 12,000 professionals​​, this method solves workplace inertia: inspire voluntary action—even enjoyment—without pressure!

Work success hinges on mobilizing others’ willingness.

Whether negotiating with clients, managing superiors, collaborating with peers, or leading teams, sparking intense desire (“I want that product!” or “I want to work with you!”) is critical. Mastering techniques to elicit ​​“eagerness to act”​​ ensures projects advance smoothly and joyfully.

Hiroko Ichikawa​​

Representative Director, Japan Institute for Harmonious Relationships; CEO, Bonvoyage Inc.; Certified NLP™ Advanced Practitioner (US NLP™ Association); Certified Professional Therapist (Japan Association of Therapeutic Specialists).

Graduate of Bunka Fashion College’s Apparel Department. After battling work-related stress and eating disorders in fashion, she mastered psychology despite sales difficulties. Her client-motivation techniques secured top rankings in new client development. Incorporated her company in November 2004.

Her mission—“Create a world where smiles build understanding within a one-meter radius”—has empowered 12,000+ individuals. Her empathy-driven approach fueled ¥300 million+ annual sales. Transformed her life using these “eager-to-act” methods. Author of New Rules for Workplace Women’s Communication.

1.Defining the “Eager-to-Act” Mindset
2.Ten Core Principles to Inspire Action
3.Sparking Enthusiasm in Meetings & Presentations
4.Motivating Teams During Coaching
5.Driving Engagement via SNS/Web Content