Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.

This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions.

This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

Rob James is founder and managing partner of TJP, a consultancy focusing on leadership and executive development. He was previously Head of Executive Development at PwC before heading one of Europe's largest organization psychology consultancies. As Programme Director at London Business School, he has designed, delivered and contributed content and instruction guides to experiment-focused executive programmes since 2008. Originally from a military background, he was appointed MBE in 1993 whilst serving with Commando Forces Royal Marines.

Dr Jules Goddard is the leading proponent and practitioner of action learning programmes at London Business School, UK, where he has taught since earning his PhD. He has designed and directed discovery programmes for senior executive teams from a wide variety of multinational corporations. He was the first person to be appointed The Mercers' School Memorial Professor of Commerce chair and now serves on the Academic Council of the European Centre for Executive Development (CEDEP) at INSEAD.