Direct marketing is the trend: many consumers prefer to use regional, seasonal and self-made food straight from the farm. Direct marketers in rural regions have plenty to offer - from the classic Abhof sale, farmer's market, farmer's shop, catering, food coops to online delivery. The direct marketing of products and services is a contemporary income opportunity for farmers and an important interface between agriculture and consumers. The book was created on the basis of the competence-oriented curriculum and contains questions about basic and advanced skills.

You can find interactive exercises, supplementary and up-to-date materials, work tasks and other portraits of innovative companies and direct marketers on the website accompanying this specialist book: https://fachbuch.cadmos.de/direktvermarktung

economic security of the company
Creation and safeguarding of jobs
Implementation of personal ideas and creativity
Back to regionality and seasonality
regional products that are valued by customers.