Exploring desires and understanding human nature. Human behavior, thoughts and feelings could be explained by desire. Guided by 72 psychological laws in this book, you’ll know yourself and understand others' feelings better.

Desire is a long-standing but always hot topic. In all ages, no one can make an accurate judgment on it. In terms of desires, you always hope to get the maximum of satisfaction; about others’ desires, you hope that he or she will be contented rather than too greedy. Different angles, different judgment. But in any case, as long as we can treat the desire correctly, we will ultimately benefit from it.
The book deeply analyzes the essential desires of human nature and introduces how to judge the desires hidden in the hearts of others through the clues of appearances, clothing, expressions, movements, and language. As long as you follow the rules in the book, you will be able to become the core and outstanding figure in social occasions.

Zhou Yinan, who belongs to “1980s” generation, was born in Anhui and lived in Beijing. During the years in university, he focused on marketing and psychology, and had a deep understanding of interpersonal communication. After graduating from college, he worked in several portal websites and publishing organizations to write communication and psychological articles. In daily life and work, he always maintains a strong desire for knowledge, accustomed to thinking about the nuances of similar things in order to explore the truth.

Chapter I: What is Desire: Let the Hidden Desires Come out through Careful Observation
002 The Thought In Heart Works on the Face: the Appearance is Different from The State Of Mind, But it Can Reflect the Mentality
004 Micro-Expression: Cast Insight into Desire, Catch Every Subtle Expression Change
006 The Secret of Action: See Through the Action, You Can See Through the Heart
009 Over-Limit Effect: Speak to the Point, Don't be the Annoying "Tang Monk"
012 Custom Makes All Things Easy: Pry into Inner Desire through Pet Phrase
015 Color Psychology: The Color of Clothes Reflects Human's Mind
018 Nail a Lie: Behind the Subtle Lie, There are Hidden Desires
021 Stand by: Is He True to Himself in Front of Others?
023 Psychological Test

Chapter II: Distinguish Desire: To Be the Center of the Communication, To Attract Others
026 Feeling Deprivation Experiment: Communicative Competence and Personal Achievement are Inextricably Linked
029 The First Impression Effect: Everyone Wants to Use the First Impression To "Knock The Door"
032 Hedgehog Law: Can You Encroach on My Space Just Because We are Good Friends?
035 Suggestion Effect: Induce Others with Psychological Suggestion.
037 Respecting Others: Eager for Money, Eager More for Respect
040 Frequent Contact Effects: Frequent Appearances, Only to Make a Deeper Impression
043 Self-Deprecating Law: Do Not be Afraid of Losing Face, Mocking Yourself Help Win Hearts.
046 Terry’s Law: Don't Underestimate the Power of "I'm Sorry"
049 Psychological Test

Chapter III Control Desires: Good Or Bad Desire Comes out of a Sudden.

052 Emotion Law: Only Those Who Do Not Know What is Rationality Will Say That They are Rational.
055 Mustang Ending: Being Irritated, Try to Restrain the Desire to Vent Anger.
058 “Break the Broken Jar”: It Seems You have no Desire, But You are Actually Losing Confidence
061 Butterfly Effect: Encounter Emotional Problems and Solve Them As Soon As Possible, You Will Avoid the Stress Of "Breaking the Bank"
064 Conditional Reflex: Showing Real Desires Inadvertently
067 The Anger Effect: The So-Called " an Eye for an Eye " is Nothing More Than an Excuse for Venting Anger
070 Barnum Effect: Always Be Self-Centered, Be Fooled by Fortune-Teller
073 Murphy’s Law: Anything That Might Go Wrong Will Go Wrong
076 Be Calm and Self-Sufficient: Control Emotions under All Circumstances
079 Jensen Effect: No One Wants to Lose Face at A Critical Moment
081 Psychological Test
Chapter IV Desire for Appreciation: The Pursuit of "Sugar-coated" Praise, Pay Attention to the Hidden "Cannonball"

084 Distance Effect: The Sword behind Sweet Talk is Really Harmful
087 First Praise and then Criticize: Praise is Certainly Pleasing, But Don’t Be Confused by It
090 Praising Trap: Be Careful Not to Fall into the Trap
093 Flattery: Flattering is a “Lubricant” for Relationships, But Please Don't Abuse it
095 “Kidnapping" Strategy: You Will be Obedient by Some Flattery Words
098 Aaronson Effect: Don’t Appreciate Others All at Once
100 Be Careful for the Exaggerated Praise: Vanity is Hard to be Avoided, Appropriation Reflects Wisdom
103 Psychological Test

Chapter V Game Life: Chasing Interests is the Nature of Human Beings. Master the Law, Gain the Benefit
106 The Law of Diminishing Marginal Benefits: The Benefits are Reduced, So That The Other Party Will be Anxious
108 Reciprocity Principle: When Making Concessions, It is Necessary to Attach Some Conditions
110 Matthew Effect: The Winner Gets More Help, The Loser Less
112 Foot in the Door Effect: “Get an Inch, Want a Foot”, Take the Advantage of Value Correctly
115 Washington Company Law: Only Care About Personal Interests, Destined to Have Nothing
117 Authoritative Effect: Blindly Trusting Authority is Self-Destruction
119 House Splitting Effect: Desire for the Second Best
121 Davydo’s Law: Unable to Create Value, It is Destined to be Eliminated
123 Psychological Test

Chapter VI Desire in Friendship: Friends Will be Loyal to You, Or Betray You
126 Utility Psychology: If You Want to Make Friends, You Must be Useful First
129 “My Fellows” Effect: Make it Closer When They are Treated as Your Own Buddies
131 Reclassification Effect: If Friends Make Mistakes, You Must Oppose it Explicitly.
133 Squid Effect: There are Several Friends Who Like to Play "Trick or Treat", The Group is More Energetic.
135 Excessive Reasoning Effect: Don't Take Everything for Granted.
137 Waterfall Psychological Effect: The Speaker is Unintentional, The Listener is Interested
140 Social Fear: Want to Make Friends with Strangers, Overcome Fear
142 Hot Stove Effect: Leave the Friends Who Touch the Bottom Line
145 Hero Worship: People Like to be Friends with Those Who are More Excellent Than Themselves
147 Psychological Test

Chapter VII Money Identifies People: Help You Discern The Evident Desire Behind Money

150 Veblen Effect: The Higher the Price, The More Popular it is
153 The Financial Distinction: Even Reckoning Makes Long Friends. “Haggle Over” Won’t Hurt Feelings
155 Ratchet Effect: Excessive Indulgence of Consumption Habits Will Inevitably Lead to Nothing
158 The Confusion of “Shopaholic”: Shopping Addicted, You Want to "Buy, Buy, Buy"
160 “Hedonic Treadmill” Phenomenon: Money Is A “Double Dealer”, Which One Will You Choose.
163 To be “Eugenie Grande”: Mister Enjoys Stingy Life.
165 Hatred of The Rich: Everyone Has A Desire for Money, And Hatred is Not a Patent for The Poor.
167 Money Worship: Longing for A Better Life, Shameless Pursuit of Money
169 Psychological Test

Chapter VIII Anatomy Of Desire: No Need To Make A Fuss, Everyone Has A "Black Dot" Of Desire

172 Forbidden Fruit Effect: The More Prohibited, The More You Will Find Ways to Explore
174 Bystander Effect: Willing to See Others Help the Trapped, They Are Only Bystanders
176 Frog Effect: Too Much Enjoyment, You Will Eventually Die of It.
179 Congregational Psychology: With the Flow Is A Trend That Is Difficult to Get Rid Of
181 Parkinson’s Law: The "Incompetent" Assistant Will Not Show the Mediocrity of Leadership
184 Halfway Effect: Desire Is Not Strong Enough to Keeping Going.
187 Psychological Test

Chapter IX Control Your Desires: Hide The Darkness And Enjoy The Reborn
190 “The Marshmallow Test”: You Will Gain More Under Self-Control.
193 Bird Cage Logic: Inertia Thinking, Making Desire Dominate Behavior
196 Halo Effect: Focus on The Flash Point, Ignore Others.
199 Brittan’s Buttercup Effect: You Can't Have Your Cake and Eat It Too.
201 Proximate Effect: Irrelevant Prejudice, Related to Short-Term Memory
204 Broken Windows Theory: Resolutely Resist and Punish the First Person Who "Breaks the Window"
207 Psychological Formula: Smash the Inherent Concept, Discover More Possibilities
210 Projection Effect: In the Eyes of The Villain, Everyone is a Villain
212 Psychological Test