★ Author Piyachart (Arm) Isarabhakdee is the Founder and CEO of BRANDi, leading organizational transformations across 20 industries. He formerly served as a member of the World Economic Forum’s Global Future Council, focusing on Just Transition and Energy Transition.
★ The author proposes the "Sustainomics" global framework, transforming growth models that "consume the future" into those that "create the future." He critiques traditional capitalist discourse and advocates for sustainable growth that encompasses wealth distribution, social well-being, and environmental regeneration.
★ He advocates for positioning the private sector as a pioneer of change. As social and environmental dimensions integrate with smart technologies to become the new norms of competition, businesses can seize emerging opportunities to create a sustainable economy that encompasses wealth distribution, social well-being, and environmental regeneration.

Can we grow a tree (a sustainable future) in dry soil (our current economy)?
For centuries, our economic engine has driven growth by consuming the very foundations of the future—leading to mounting debt, extreme inequality, and environmental crisis. We are fast approaching a point where capitalism—once seen as the engine of progress—is now generating more problems than it solves. At this critical juncture, we need a New Economic Engine. Just as healthy soil is essential for a tree to grow, the right economic foundation is critical for a sustainable future.
Sustainomy is a global framework that transforms growth that consumes the future into growth that creates it. Because the 20th century economic model has created success for the private sector, it is fitting that Sustainomy builds upon the strengths of that model to succeed in the 21st century and positions the private sector as the spearhead of change. As societal and environmental dimensions, combined with intelligence, become the new rule of competition, the private sector together with people and the public sector that adapt will seize emerging opportunities, while those that don’t risk becoming irrelevant.
This book challenges the conventional language of growth—urging bold leaders across all sectors to envision a future where sustainable growth needs to entail wealth distribution, social well-being, and regenerative environment.

Piyachart (Arm) Isarabhakdee

For over a decade, Piyachart (Arm) Isarabhakdee has been a visionary strategist and thought leader redefining the future of growth. He is the founder and CEO of BRANDi and Companies, where he leads the transformation of organizations across 20 industries by embedding People, Planet, and Profit into their growth strategies. He also serves as the Chair of BRANDi Institute of Systematic Transformation (BiOST), which acts as a catalyst for change and transition, focusing on developing future-ready ecosystems.
His belief that today's growth must be re-engineered inspired “Sustainomy”—a bold vision for today and tomorrow’s growth where the economy, humanity, and the planet can flourish in parallel.
Globally recognized for his thought leadership, Piyachart (Arm) has shared his vision at the UN High-Level Political Forum, The Economist, TIME100, and the World Economic Forum, where he has served on the prestigious Global Future Councils on Equitable Transition (2025) and Energy Transition (2024). Trained in Space Technology (focused on AI in space), Piyachart (Arm) applies systems thinking to address complex global challenges and to lead unprecedented change toward a sustainable future.