★ The world currently faces severe challenges such as geoeconomic fragmentation, climate change, and social inequality. In an era where the Internet of Everything and Artificial Intelligence make everything transparent, how can companies maintain profitable growth and achieve long-term sustainability?
★ Existing concepts of ESG and profit maximization both have their limitations. Sacrificing people or the planet is no longer sustainable, and while ESG regulations increase costs, they often fail to bring about substantive change. This book proposes "Stewardship Leadership"—achieving excellence through doing good and realizing double bottom-line profitability in both business and sustainability. In this "age of nudity," companies win rewards by solving difficult problems.
★ Drawing on 22 years of practical experience and research with Fortune 100 companies, author Rajeev Peshawaria covers individual leadership, business ethics, and corporate governance. He provides pragmatic solutions to confront threats to human existence while driving corporate success and development.

Everyone’s naked. Universal connectivity coupled with powerful AI is making everything transparent and everyone vulnerable. Geoeconomic fragmentation, climate change and social inequality are worse than ever.
In this new world:
How can we ensure profitable growth and business longevity?
How can we achieve environmental and social sustainability without sacrificing profits or material self-interest?
Current approaches like ESG and Milton Friedman’s doctrine of solely maximising profits are proving ineffective. Amassing wealth at the expense of people or the planet is untenable, and ESG regulations are adding costs without creating meaningful change. We need a new model.
For long-term viability, both business and sustainability must be profitable. But in the naked era where every action is visible and traceable, businesses will need to earn their returns by solving pressing problems. At the same time, for sustainability to be sustainable, we need profitable solutions.
The winning strategy for both objectives is steward leadership—doing well by doing good. Maximum Purpose, Maximum Profit is a practical playbook to drive business success by addressing the very challenges that are threatening humanity today.

Rajeev Peshawaria
Rejecting platitudes and theoretical models, Rajeev combines 22 years of global Fortune 100 experience with research-based insights to provide unique and practical approaches to personal leadership, ethics, governance, sustainable business growth, and stewardship. He is the CEO of Stewardship Asia Center, Singapore, and President of Leadership Energy Consulting, Seattle, WA, USA.
Author of the Wall Street Journal and Amazon bestseller Open Source Leadership (McGraw Hill), Too Many Bosses, Too Few Leaders (Simon & Schuster), Sustainable Sustainability (Penguin Random House), co-author of Be the Change (McGraw Hill) and a contributor for Forbes, he sits on the World Economic Forum’s Global Futures Council on the Human Science of Environmental Action; advises the Government of Malaysia’s Higher Education Leadership Academy; and was recognized among the Top 100 Global Thought leaders for Trustworthy Business.
A high-energy inspirational speaker, Rajeev provides coaching, consulting and advisory services to corporate and public sector clients globally. He has been widely featured in international media such as CNN, Bloomberg TV & Radio, National Public Radio, Harvard Business Review, CNBC, Fast Company, Leader to Leader, American Management Association magazine, Leadership Excellence magazine, The Times of India, The Straits Times, Business Times, and many more.
Before joining SAC and starting LEC, he was the CEO of the Iclif Leadership & Governance Centre. Formerly, he was the Chief Learning Officer of Coca-Cola and Morgan Stanley and has also held senior positions at American Express, HSBC, and Goldman Sachs. In his early career, he was a banker and currency trader.