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Please think from the user’s perspective.
- Brunch Book Award
- Categories:Marketing & Sales
- Language:Korean（Translation Services Available）
- Publication Place:South Korea
- Publication date:July,2026
- Pages:400
- Retail Price:26000.00 ₩
- Size:153mm×223mm
- Text Color:（Unknown）
- Words:（Unknown）
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Feature
★ Winner of the 13th Brunch Book Award—proof of its quality.
★ Presents 15 user personas, such as the Impatient Type, the Anxious Type, and the Listening Type, covering a wide range of user psychologies.
★ Offers nuanced insights into how users subtly shift their “faces” depending on the context, capturing the subtleties of human behavior.
★ Includes a wealth of design principles and real-world case studies, dispelling the misconception that “the designer is the user.”
★ Written by a UX designer at Samsung Electronics, drawing on both practical experience and years of contributing to industry columns.
★ Presents 15 user personas, such as the Impatient Type, the Anxious Type, and the Listening Type, covering a wide range of user psychologies.
★ Offers nuanced insights into how users subtly shift their “faces” depending on the context, capturing the subtleties of human behavior.
★ Includes a wealth of design principles and real-world case studies, dispelling the misconception that “the designer is the user.”
★ Written by a UX designer at Samsung Electronics, drawing on both practical experience and years of contributing to industry columns.
Description
Winner of the 13th Brunch Book Award
Fifteen Types of Picky Users—In Fact, They’re Stories About Each of Us
In the meeting room, you may say, “From the user’s perspective…” yet in reality, have you already become trapped in the designer’s mindset? You know the service inside and out, but have forgotten to step back and see the bigger picture.
Users are never one-dimensional. With this in mind, this book presents fifteen user personas—ranging from the “impatient type” and the “anxious type” to the “listening type.” Even during a single interaction, users constantly shift their attitudes depending on the situation and context. The book offers a nuanced exploration of these subtle psychological dynamics.
Packed with diverse design principles and real-world case studies, it helps you dispel the illusion that “I’m a user myself, so I must understand,” enabling you to craft interfaces that naturally guide users in any scenario.
The fifteen faces of your users await—let’s take a closer look now.
Fifteen Types of Picky Users—In Fact, They’re Stories About Each of Us
In the meeting room, you may say, “From the user’s perspective…” yet in reality, have you already become trapped in the designer’s mindset? You know the service inside and out, but have forgotten to step back and see the bigger picture.
Users are never one-dimensional. With this in mind, this book presents fifteen user personas—ranging from the “impatient type” and the “anxious type” to the “listening type.” Even during a single interaction, users constantly shift their attitudes depending on the situation and context. The book offers a nuanced exploration of these subtle psychological dynamics.
Packed with diverse design principles and real-world case studies, it helps you dispel the illusion that “I’m a user myself, so I must understand,” enabling you to craft interfaces that naturally guide users in any scenario.
The fifteen faces of your users await—let’s take a closer look now.
Author
Zheng Gelin works as a user experience designer at Samsung Electronics. He serialized “The User Experience Encyclopedia” on Brunch. These accumulated experiences ultimately led to the publication of this book.
Contents
Chapter 1: The Reading User
Text should flow like a rhythm.
Delving deep into the reading user.
Design Guide | Six Principles for UI Text Design with Rhythmic Appeal.
Every designer should be a typographer.
Chapter 2: The Less-Clever User
Technology evolves so fast it’s hard to keep up—am I the only one feeling like a fool?
Understanding the “less-clever” user.
The learning curve: How quickly can you master new technology?
Design Guide | Six Principles for UX Design Aligned with Users’ Cognitive Levels.
A well-designed interface needs no tutorial.
Chapter 3: The Rushed User
“Hey, I said I’m in a hurry! Make a decision already!”
Exploring the hurried user.
Design Guide | Six Principles for UX Design That Guides Quick Decisions.
Impatient users won’t wait.
Chapter 4: The Happy User
Log in today and claim that reward you’ve been dreaming of!
Getting to know the happy user.
Design Guide | Seven Principles for Immersive, Game-Like UX Design.
How to turn mundane tasks into play.
Chapter 5: The Listening User
Now every app is starting to talk, just like Toss.
Understanding the listening user.
Design Guide | Six Principles for UX Copywriting That Users Want to Hear.
What story do you want to tell, and in what voice?
Chapter 6: The Beauty-Seeking User
UIs that win hearts at first sight: Aesthetics aren’t a luxury—they’re a strategy.
Looking closely at beauty‑loving users.
Design Guide | Five Principles for UX Design That Is Both Beautiful and Convenient.
Balancing beauty with practicality.
Chapter 7: The First‑Impression User
Fall in love within seconds—or flee.
Examining the first‑impression user.
Design Guide | Four Principles for Onboarding UX That Keeps Users Engaged.
Onboarding isn’t a “showcase of our app’s features.” Great onboarding blends seamlessly.
Chapter 8: The Easily Distracted User
Fingers stop, but the mind keeps scrolling.
Understanding the easily distracted user.
Design Guide | Four Principles for UX Design That Guides Healthy Behavior.
Healthy UX is built on users’ autonomy.
Chapter 9: The Anxious User
Mistakes can happen at any moment—moments of service oversight.
Delving into the anxious user.
Design Guide | Thirteen Principles for UX Design That Prevents and Fixes Errors.
Don’t go against established habits.
Chapter 10: The Communicative User
KakaoTalk’s feed‑style revamp—eventually rolled back.
Understanding the communicative user.
Design Guide | Four Principles for Building a Thriving Community Through UX.
Underestimate it, and you’ll pay dearly.
Chapter 11: The Waiting User
We’re not patient to begin with!
Getting to know the waiting user.
Design Guide | Six Principles for Making Waiting More Comfortable.
An environment where there’s no waiting is best—but…
Chapter 12: The Emotional User
Mistaking pretty visuals for emotional UX—emotional interfaces aren’t decoration; they’re logic.
Exploring the emotional user.
Design Guide | Four Principles for UX Design That Infuses Brand Emotion.
Warm emotions require cool, systematic logic.
Chapter 13: The Conservative User
Unwelcome notifications: “There’s a new update.”
Understanding the conservative user.
Design Guide | Five Principles for Redesigns That Don’t Offend.
Redesign is really Re‑Re…Re‑design.
Chapter 14: The Marginalized User
Accessibility—arrogance disguised as “good design.”
Looking at marginalized users.
For those facing barriers, even imperfect conditions must be considered.
Design Guide | Six Principles for Lowering Digital Barriers.
Experiences crafted for everyone, built bit by bit.
Chapter 15: The Distant User
UX rules that break as soon as you cross borders.
Understanding the distant user.
Design Guide | Six Principles for UX Design That Adapts to Global Environments.
It’s complex and headache‑inducing, but no pain, no gain.
Text should flow like a rhythm.
Delving deep into the reading user.
Design Guide | Six Principles for UI Text Design with Rhythmic Appeal.
Every designer should be a typographer.
Chapter 2: The Less-Clever User
Technology evolves so fast it’s hard to keep up—am I the only one feeling like a fool?
Understanding the “less-clever” user.
The learning curve: How quickly can you master new technology?
Design Guide | Six Principles for UX Design Aligned with Users’ Cognitive Levels.
A well-designed interface needs no tutorial.
Chapter 3: The Rushed User
“Hey, I said I’m in a hurry! Make a decision already!”
Exploring the hurried user.
Design Guide | Six Principles for UX Design That Guides Quick Decisions.
Impatient users won’t wait.
Chapter 4: The Happy User
Log in today and claim that reward you’ve been dreaming of!
Getting to know the happy user.
Design Guide | Seven Principles for Immersive, Game-Like UX Design.
How to turn mundane tasks into play.
Chapter 5: The Listening User
Now every app is starting to talk, just like Toss.
Understanding the listening user.
Design Guide | Six Principles for UX Copywriting That Users Want to Hear.
What story do you want to tell, and in what voice?
Chapter 6: The Beauty-Seeking User
UIs that win hearts at first sight: Aesthetics aren’t a luxury—they’re a strategy.
Looking closely at beauty‑loving users.
Design Guide | Five Principles for UX Design That Is Both Beautiful and Convenient.
Balancing beauty with practicality.
Chapter 7: The First‑Impression User
Fall in love within seconds—or flee.
Examining the first‑impression user.
Design Guide | Four Principles for Onboarding UX That Keeps Users Engaged.
Onboarding isn’t a “showcase of our app’s features.” Great onboarding blends seamlessly.
Chapter 8: The Easily Distracted User
Fingers stop, but the mind keeps scrolling.
Understanding the easily distracted user.
Design Guide | Four Principles for UX Design That Guides Healthy Behavior.
Healthy UX is built on users’ autonomy.
Chapter 9: The Anxious User
Mistakes can happen at any moment—moments of service oversight.
Delving into the anxious user.
Design Guide | Thirteen Principles for UX Design That Prevents and Fixes Errors.
Don’t go against established habits.
Chapter 10: The Communicative User
KakaoTalk’s feed‑style revamp—eventually rolled back.
Understanding the communicative user.
Design Guide | Four Principles for Building a Thriving Community Through UX.
Underestimate it, and you’ll pay dearly.
Chapter 11: The Waiting User
We’re not patient to begin with!
Getting to know the waiting user.
Design Guide | Six Principles for Making Waiting More Comfortable.
An environment where there’s no waiting is best—but…
Chapter 12: The Emotional User
Mistaking pretty visuals for emotional UX—emotional interfaces aren’t decoration; they’re logic.
Exploring the emotional user.
Design Guide | Four Principles for UX Design That Infuses Brand Emotion.
Warm emotions require cool, systematic logic.
Chapter 13: The Conservative User
Unwelcome notifications: “There’s a new update.”
Understanding the conservative user.
Design Guide | Five Principles for Redesigns That Don’t Offend.
Redesign is really Re‑Re…Re‑design.
Chapter 14: The Marginalized User
Accessibility—arrogance disguised as “good design.”
Looking at marginalized users.
For those facing barriers, even imperfect conditions must be considered.
Design Guide | Six Principles for Lowering Digital Barriers.
Experiences crafted for everyone, built bit by bit.
Chapter 15: The Distant User
UX rules that break as soon as you cross borders.
Understanding the distant user.
Design Guide | Six Principles for UX Design That Adapts to Global Environments.
It’s complex and headache‑inducing, but no pain, no gain.
Explore
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