★ A world-class team with authoritative endorsements – Three authors bring decades of combined experience from Samsung Electronics (UX design, product strategy) and McKinsey (digital strategy). Endorsed by Jeon Dong-soo, former President of Samsung SDS, and Choi Won-shik, former Head of McKinsey Korea.
★ Tackling the core pain point: the experience fragmentation paradox – Food delivery, ride-hailing, banking – all on one phone, yet daily experiences lag behind technology. The book argues the problem is not technical but structural: devices and services fail to integrate around user needs.
★ A pioneering three-tier architecture solution – Goes beyond automation with a three-layer framework: physical connectivity (breaking device silos), logical integration (bridging service gaps), and intelligent orchestration (AI coordinating end-to-end behavior).
★ A strategic guide for individuals, businesses, and nations – No theoretical musings. Delivers actionable plans: individuals evolve from passive consumers to active creators; enterprises shift from AI adopters to intelligent experience innovators; nations move from technology-chasers to rule-setters.

Jeon Dong-soo (Former President of Samsung Electronics and Samsung SDS; currently CEO of Abraxas):
"Following the Cognitive Revolution, the Industrial Revolution, and the Digital Revolution, we now stand at another historic juncture. Written by some of the world's leading experts, this book presents a powerful vision of 'AI-Experience Orchestration' – one that goes beyond task automation to bring together devices and services in a human-centered manner."

Choi Won-shik (Former Managing Partner of McKinsey Korea):
"In the age of AI, what matters increasingly is not the ability to play many instruments, but the capacity to conduct – to tune the whole to its optimal state and compose a harmonious melody. This book convincingly demonstrates that the true winners will be those who can design and govern the entire AI experience."

Preface: Technology Is Advancing Rapidly, but Why Does Our Experience Remain Fragmented?

Chapter 1: Technological Surplus Leads to Incomplete Experiences
Chapter 2: Breaking Down Physical Connectivity Barriers Between Devices – The Foundation
Chapter 3: Bridging Service Gaps Through Logical Integration – The Second Foundation
Chapter 4: An Intelligent Command Structure to Perfect Experience Flows – The Third Foundation
Chapter 5: Evolving into AI-Powered Experience Commanders – Key Challenges and Action Plans

Conclusion: Beyond Functional Expansion, Toward Structural Transformation

Appendices: AIXO Era Experience Expansion · How to Use This Book · Experience Blueprint (MDX, MSC, AIXO) · Persuasion Strategies by Organization Level · Key Terms in AI Experience

Eyri Day
Eyri Day is a professor at the School of Design Engineering at Korea University of Technology and Education (TUK) and a UX expert who led design innovation at Samsung Electronics for over 30 years. A graduate of KAIST (Industrial Design) with a Ph.D. in Business Administration from Sogang University, he helped establish Samsung's Design Management Center, served as Head of the User Experience Center, and later as Vice President of the CX-MDE Center. He was awarded the Order of Industrial Service (Dongtap Medal) in 2016 and has received numerous international design awards including the iF Design Award.


Ryu Seong-jin
Ryu Seong-jin is CEO of WiseTemplet, a digital strategy consulting firm. He holds an MSc in Regional Economics from Cambridge and an MSc in Engineering from Yonsei. He spent 15 years at McKinsey & Company as an Associate Partner in the Digital & Analytics practice, leading digital transformation projects across Seoul, New York, Boston, São Paulo, and New Delhi. He later served as Korea Partner & Country Representative at Artefact, a European AI and data specialist firm.

At present, he focuses on teaching and researching data, artificial intelligence, and customer experience strategies for businesses and institutions, exploring the era of “AI‑orchestrated experience,” in which AI can understand users’ intentions and contexts to seamlessly orchestrate their entire experience.

Choi Ho-gyu
Choi Ho-gyu is a professor at Kwangwoon University's Semiconductor Research Group and a 30-year veteran of Samsung Electronics, where he drove UX innovation through mobile technology and product strategy. He holds a Ph.D. in Electrical and Electronic Engineering from KAIST. As Executive Vice President in Samsung's MX Division, he oversaw product and experience planning for the Galaxy ecosystem. He has collaborated with Microsoft and Google to expand digital ecosystems connecting smartphones, PCs, automobiles, and smart homes.

PPreface: Technology Is Advancing Rapidly, but Why Does Our Experience Remain Fragmented?

Chapter 1: Technological Surplus Leads to Incomplete Experiences
Chapter 2: Breaking Down Physical Connectivity Barriers Between Devices – The Foundation
Chapter 3: Bridging Service Gaps Through Logical Integration – The Second Foundation
Chapter 4: An Intelligent Command Structure to Perfect Experience Flows – The Third Foundation
Chapter 5: Evolving into AI-Powered Experience Commanders – Key Challenges and Action Plans

Conclusion: Beyond Functional Expansion, Toward Structural Transformation

Appendices: AIXO Era Experience Expansion · How to Use This Book · Experience Blueprint (MDX, MSC, AIXO) · Persuasion Strategies by Organization Level · Key Terms in AI Experience