“I am delighted that Li Yi has deeply observed the unique operating rules of ‘micro‑business’ and proposed some disruptive theories and perspectives. No matter how technology and markets change, I hope more people will embrace change, understand innovation, dare to accept more experiments, and achieve greater self‑breakthroughs.”
— Liu Xiaoying, renowned angel investor, founder of Eagle Fund, Chairman of China Longyuan Holdings

“Li Yi has proven with seven years of practice: the one‑person company is the ‘lever of freedom’ for ordinary people! This book is dedicated to everyone seriously thinking about their future career – use professional leverage to unlock freedom, and let work and life become the double helix of your life.”
— Wang Cheng, founder of DT.School, China initiator of Stanford “Designing Your Life”

“If you truly want to be a lone wolf in society, first forge yourself into an all‑capable special forces soldier, then diligently learn from various AI tools – only then can you achieve freedom in life. By the way, people are born free; don’t forget that as you live.”
— Ai Cheng, founder of iAsk, National March 8th Red‑Banner Pacesetter, former CCTV financial commentator

“Li Hua provides us with a valuable and practical perspective, revealing the transformative journey of how independent entrepreneurs in the modern economy turn passion into profit. This thought‑provoking guide explores how many professionals can redefine work value and life goals – an excellent guide for those who want to make their mark in the era of independent entrepreneurship.”
— Stephen Watts, former President of SAP Asia Pacific & Japan

“More and more people are turning to the ‘one‑person company’ form of self‑employment – either because they can no longer keep up with the corporate grind, or because they value quality of life, or because they prefer flexible, creative work. I believe this book can become a guide for individuals who aspire to survive and thrive independently in the modern business world.”
— Liu Lifeng, Chairman of Ipsos (China) Consulting Co., Ltd.

“The essence of the one‑person company is to multiply an individual’s productivity with the support of new social environments, business ecosystems, and information technology. It is a new form of social and business organization. I hope this book inspires those who wish to engage in this new form of business organization.”
— Chen Guo, founder of the Enterprise Knowledge Open Source Project, former Managing Director of Boston Platinion China

“What do you do when being a boss is not enough and no one will hire you? In the future, everyone will live like a company.”
— Pan Haidong, investment partner of Yuanhe Houwang, investor in Douyin (TikTok), founder of Hudong Baike

★ A practical guide for the global gig economy and anti‑involution wave – providing a complete “one‑person company” operating system from mindset to action.
★ A four‑step framework: “Cognitive Awakening + Methodology + Action Handbook + Real Cases.”
★ Deeply embraces AI as an “executive partner,” aligning with today’s global focus on AI‑empowered individual entrepreneurs.
★ Incorporates the author’s seven years of first‑hand experience and nine real cross‑industry cases gathered through in‑depth conversations.
★ Recommended by Stephen Watts, former President of SAP Asia Pacific & Japan, and others.

In the modern business environment, how can you stand independently as a one‑person company?
In the face of ever‑increasing workplace involution, mid‑life unemployment pressures, and the growing difficulty of traditional entrepreneurship, how should we think about and define the relationship between work and life?
Returning to one’s heart and pursuing a minimalist, balanced one‑person company seems to have become a “backup option” in everyone’s baseline thinking.

This book is divided into four core parts: “Cognitive Awakening,” “Methodology,” “Action Handbook,” and “Reference Cases.” It guides readers from mindset change to method establishment, and then to turning ideas into action. Through authentic, diverse cases, it encourages readers to take the first step in founding their own one‑person company.

The book balances cognitive and business dimensions. It not only guides readers to find their true passion while enjoying quality of life, but also pragmatically provides multiple tools and frameworks for founding and iterating a one‑person company. It has both contemporary relevance and long‑term value for individual growth.

Li Hua (Li Yi)
Over a 25‑year career, Li Hua has worked at listed domestic companies, Fortune 500 multinationals, and start‑up private enterprises, and has started two businesses. His experience spans four fields: consulting, marketing, training, and investment, with deep insights into the technology and enterprise service markets.
During his tenure at IBM, he served as an instructor at the company’s “Whampoa Military Academy” for sales. He has provided over 300 hours of sales coaching services to Huawei, and has served large enterprises such as Baidu and ByteDance. He has also been an external lecturer at Peking University’s Innovation Society, and a judge and mentor for startup competitions at Beijing Kechuang Space, China Putian Group, and the Young Entrepreneurs Association of Harbin Institute of Technology.
At the same time, as a founder of a one‑person company for seven consecutive years, he is committed to becoming the “Chief Promotion Officer” of the one‑person company, actively promoting this new work trend.

Chapter 1: Cognitive Awakening – The One‑Person Company Is a Trend of the Times
1.1 We Have All Passively Become “Shoe Store Owners” in “Involution”
1.2 Redefining Work and Life to Solve Unsolvable Puzzles
 1.2.1 Redefine business models: simple, sustainable, unique
 1.2.2 Redefine employment relationships: equal, free
 1.2.3 Redefine parent‑child relationships: open, critical, symbiotic
 1.2.4 Redefine family relationships: independent individuals, networked connections
1.3 Exchange and Integration: Family and Career as One
1.4 The One‑Person Company Is the Optimal Solution for Redefining and Integrating Life
1.5 A “Definition” That Shouldn’t Be Defined: The One‑Person Company
1.6 One‑Person Company ≠ Freelancing
1.7 One‑Person Company ≠ Super Individual Company
1.8 Using New “Anchors” for Work to Keep Inner Peace and Determination
 1.8.1 Young people: don’t compromise on “emotional value” and “experience”
 1.8.2 Middle‑aged people: in the second half of life, “choose one out of five”
1.9 “Genetic Testing” for the One‑Person Company: Can You Do It?

Chapter 2: Methodology – A Full‑Chain Breakdown from Idea to Implementation
2.1 Business Blueprint for the One‑Person Company
 2.1.1 The convergent one‑person company business model canvas as “strategy”
 2.1.2 Using “cards” to design a sense of “balance” in the one‑person company
 2.1.3 Start with the most suitable type, extend toward compounding
 2.1.4 “Apple Core”: the unique “territory” of your one‑person company
2.2 Key Implementation Points for the One‑Person Company
 2.2.1 Social media is a “must‑have” for value delivery
 2.2.2 Followers and “private domain”: managing your most valuable “fish pond”
 2.2.3 Systematic iteration strategy
 2.2.4 “Don’t expand, don’t expand, don’t expand”
 2.2.5 Growth lever: key actions to break through ceilings
 2.2.6 “Persona” first: “stylization” makes you vivid

Chapter 3: Action Handbook – Helping the “Lone Wolf” Set Sail by Following the Map
3.1 Are You Ready?
 3.1.1 Find your “North Star” – something you love even without reward
 3.1.2 Design your unique “rudder of direction”
 3.1.3 Create your first one‑person company business plan
 3.1.4 Prepare to “stop” or “step back”
3.2 Set Off Now
 3.2.1 Start creating your first short video
 3.2.2 Make your own “three‑excellence skateboard”
 3.2.3 Continuously learn new skills independently
 3.2.4 AI will be your “executive partner”
 3.2.5 Manage the lifeblood of your one‑person company – cash flow
 3.2.6 Integrate career and family through “empathy, shared knowledge, walking together”
 3.2.7 Pay attention to your body, maintain fitness, reduce useless socializing
3.3 Finally, Advise You to Dare to “Close Up Shop”

Chapter 4: Reference Cases – Nine One‑Person Company Entrepreneurs’ “Entry into the World”
4.1 Heart of Compassion: Dr. He, Aspiring to Be a Global Public Welfare “Traveling Doctor”
4.2 Light of Sport: From Cycling Champion to Ambassador of Children’s Physical Fitness Growth
4.3 Faint Light of the Micro‑world: One Person, One Drop of Water, One World
4.4 Retreat to the Countryside: The Reconciliation of a Tough Girl from First‑Tier Cities
4.5 “Fire Brigade Captain”: A Film & TV Generalist on the Parenting Journey of a “Father of Three”
4.6 The Youth Who Left Home Early: An “Extremist Mom” Using Various Life Aesthetics to Make Up for Regrets
4.7 Self‑Redemption: A Depressed Girl’s Dream of Gold Ornament Processing
4.8 The “Restless” Who Rose from the Bottom: From Small‑Town College Entrance Exam Failure to Independent Brand Expert
4.9 “Entering the World” After Knowing One’s Destiny: A Top Industry Expert Turns to Knowledge Open Source

Epilogue: Walking with You on the Solitary Road