★ A cross-temporal journey into folk horror culture! This popular-culture book uses “fear” as its guiding thread to weave together global folklore, fairy tales, and ghost stories.
★ Explore the origins, evolution, and cultural variations of “fear” in fairy tales and folk legends; dissect the primal secrets, brutal archetypes, and symbolic meanings hidden within the familiar tales of our childhood; examine how people in different eras have perceived and harnessed “fear,” extending this exploration to modern urban legends and horror narratives in the digital age. Packed with both intellectual depth and engaging readability!
★ Accompanied by atmospheric illustrations by Lotur Norn, and includes a double-sided bookmark as a gift.

The third installment in the “Folklore That Isn’t Boring” series, following the bestseller “Cats in World Cultures”/“A Brief History of Cat Culture Around the Globe”!
Featuring contemporary language and evocative illustrations by Lotur Norn, this book also comes with a beautiful double-sided bookmark—and most importantly, it invites you on a journey, this time deep into the realm of fear.
What secrets lie behind the fairy tales we’ve known since childhood? Why is fear both chilling and captivating? And what lurks in the shadowy corners of folklore, where witches, monsters, and ghosts dwell?
From ancient myths and folktales of peoples around the world to the literary adaptations of the Brothers Grimm and Charles Perrault, and on to modern urban legends and horror stories: you’ll uncover the terrors hidden in Middle Eastern lore, learn how African tribes scare their children, discover why you should stay far away from kitsune, understand that Russia’s Baba Yaga is no ordinary old woman, and explore how perceptions of what is frightening have evolved across different eras.