★ The latest business book from Akihiro Nishino, a phenomenon in Japan! His previous work, "Dreams and Money," sold over 240,000 copies, and this new release is hailed as the unparalleled masterpiece of his career!
★ Nishino himself is the proof: Broadway's number one box office for 3 consecutive weeks as co-producer, Oscar shortlist nomination as executive producer, 480 million yen raised in 34 hours—all from real-world experience!
★ Starts with the sharp observation that "parents tell kids not to invest while losing money themselves," directly targeting the blind spots and pain points in ordinary people's understanding of finance!
★ Goes beyond money to address the heart! Covers practical topics professionals care about most: business investment, team building, customer acquisition, sales, and the publishing revolution!
★ "The future you worry about never comes; the present you act on becomes the future." A North Star from a practitioner who keeps creating miracles, for everyone who cannot see the path ahead!

"If I did not write this book, Japan would spend the next 5 to 10 years deprived of a crucial choice."
—Three years after his bestselling "Dreams and Money" (over 240,000 copies sold), Akihiro Nishino pours all the insights gained from challenges on a scale never before experienced by Japanese people into this book!
An unprecedented masterpiece in Akihiro Nishino's business book history.

〇Raised 480 million yen in 34 hours through "business investment crowdfunding" (for part of the production costs of the film "Poupelle of Chimney Town: The Clockwork Promise")
〇Co-produced the stage play "OTHELLO" (starring Denzel Washington, Jake Gyllenhaal), which topped the Broadway weekly box office for 3 consecutive weeks
〇Served as executive producer for the stop-motion short film "Bottle George," which was shortlisted for the 97th Academy Awards® Animated Short Film category
—Why does Nishino repeatedly defy common sense?

【Essential "Money" Topics for Survival】
· Do you know how to increase your own salary?
· The deep relationship between "investment" and "work-life balance"
· How is the world different "with investment" versus "without investment"?
· What opportunities are you missing, and what risks are you bearing, because you do not understand investment?
· What is "business investment crowdfunding"? How do you use it?
· Teaching you "how to read a profit and loss statement"

【"Heart" Topics for Work and Team Building】
· In management, "design of the heart" is crucial
· Do not fall into the "motivation" trap!
· "The future you worry about" never comes. "The present you act on" becomes the future
· We work with "people's hearts"

【Customer Acquisition and Sales Topics You Cannot Learn Elsewhere】
· What is the "First Wave Strategy" that sold out 30,000 tickets for 25 performances?
· The essence of the "VIP strategy" is creating a kind world where low-priced tickets can also exist
· The future of customer acquisition is "nurturing-type customer acquisition"
· Break the "common sense of sales"
· Those who avoid "sales" have no future
· This is the future! What is the "publishing revolution"?

—And more
"How to create a world where those who want to take on challenges can challenge themselves"

Akihiro Nishino
Born in Hyogo Prefecture in 1980. Entertainer and picture book author.
Starting with the picture book "Dr. Ink's Starry Sky Cinema," drawn with a single black pen, he has successively published black-and-white picture books "Zip & Candy: Robots' Christmas," "Music Box World," color picture books "Poupelle of Chimney Town," "Poncho the Bookstore," "Tick-Tock: The Clockwork Promise," "Ugly Marco," the novel "Good Commercial," and business books "Magic Compass," "Fanfare of Revolution," "New World," "Garbage Human," and "Dreams and Money," spanning multiple genres, all becoming bestsellers.
As the original creator, screenwriter, and executive producer of the film "Poupelle of Chimney Town" (2020), his film debut achieved the extraordinary feat of attracting 1.96 million viewers and exceeding 2.7 billion yen in box office revenue despite the pandemic, winning the 44th Japan Academy Film Prize for Excellent Animation and numerous international film awards. The stop-motion short film "Bottle George" (2024), for which he served as original creator, screenwriter, and executive producer, was shortlisted for the US Academy Awards and won numerous international film awards.
Additionally, for the musical "Poupelle of Chimney Town," he served as executive producer, original creator, and screenwriter, selling out 30,000 tickets before opening and recovering the total production cost of 450 million yen within the first week. His overwhelming worldview has garnered praise both in Japan and internationally. The musical "CHIMNEY TOWN" is currently in production on Broadway in New York, while he also served as co-producer for the stage play "OTHELLO" (2025, starring Denzel Washington, Jake Gyllenhaal), which topped the Broadway weekly box office for 3 consecutive weeks.
For the second film installment, "Poupelle of Chimney Town: The Clockwork Promise" (scheduled for spring 2026 release), he raised 480 million yen in production costs through business investment crowdfunding in just 34 hours.

From the "Preface"

When mothers are ignorant, children get sick.
When fathers are ignorant, families become poor.

In Japan, parents scold their children saying, "Investment is dangerous, absolutely do not touch it," while depositing all the money they have earned through hard work into the bank.
They completely overlook the fact that they are "investing all their labor income in the Japanese yen," and they do not realize that due to yen depreciation, they are in a state of investment failure.
What a ridiculous joke.
They continue to unconsciously let their money shrink as naturally as breathing, yet they educate their beloved children with this very mindset, causing their beloved children to repeat the same fate.
What about your family?
I think few parents can answer, "We are fine," so let us start with the important topic of "money."

This is not armchair theory or the ramblings of critics.
It is a sharing from the perspective of a practitioner who actually earns money with a team, continues to create employment, and bears the responsibility of decision-making in real time.
In this era of constant change, I hope this can illuminate the path for those who can no longer see clearly how to move forward.

—Akihiro Nishino