Why Did You Buy That Drink? The Surprising Science Behind Everyday Purchases
- SciencePurchase
- Categories:Popular Science Careers Psychology
- Language:English（Translation Services Available）
- Publication Place:Singapore
- Publication date:September,2025
- Pages:276
- Retail Price:（Unknown）
- Size:（Unknown）
- Text Color:Black and white
- Words:（Unknown）
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Feature
★ From brand meaning, timing, brain processing, beliefs to social circles, it explores the hidden forces behind daily choices. By turning everyday life into a science lab, it prompts you to ask: what drives our routine decisions?
★ Mehdi Bouchard, researcher, practitioner and consumer, offers a unique and accessible take. He explains the science behind everyday consumption in clear terms, making complex consumer behavior easy to grasp.
Description
Author
Mehdi Bouhassoune is a market research professional with academic credentials from the University of Strasbourg, the University of Birmingham, the London School of Economics, and the University of York. His career has spanned different global market research companies, where he has supported a wide array of advertisers, businesses, governments, and researchers in decoding the decision-making and behaviors of consumers. As a researcher, practitioner, and consumer himself, Mehdi brings a unique yet approachable perspective to understanding the science behind everyday purchases.
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