★ ​​New 2025 release​​ by Yamamoto Mitsuyuki, former executive of Japan’s Meiji Confectionery! A first-hand account of leading a marginalized division to achieve 7 billion yen in sales within 9 years—a complete guide to incubating new businesses within traditional corporations.
★ Introduces the innovative ​​“Personal Corporation”​​ management philosophy, empowering every employee to think and act as an entrepreneur—addressing “big-company syndrome” while fostering internal innovation.
★ Covers practical B2B strategies like ​​“warm direct sales,”​​ offering actionable solutions for market expansion and team rebuilding in the food and FMCG industries.
★ Blends Dale Carnegie’s leadership principles with Japanese management wisdom, backed by the author’s global career consulting credentials—ensuring internationally relevant yet locally applicable insights.

This business memoir by Yamamoto Mitsuyuki, former executive of Meiji Confectionery, chronicles the against-all-odds journey of the company’s Cocoa Division. Focused on B2B chocolate ingredients and initially dismissed as unviable, the division achieved a remarkable leap from zero to 7 billion yen in annual sales over nine years—becoming a benchmark case in Japan’s industrial food ingredients sector.
The book reveals a full roadmap for incubating new businesses within traditional corporations: from market development and team rebuilding to cross-department collaboration. It introduces the groundbreaking “Personal Corporation” philosophy (each employee operates as an independent operator) and the “warm direct sales” strategy. Through a value system rooted in “unwavering integrity,” the author broke industry barriers and transformed a peripheral division into a growth engine.
With deep analysis of B2B competitive dynamics and Japanese wisdom like “crisis as opportunity,” this book delivers highly practical insights for entrepreneurs, corporate leaders, and food industry professionals.

Yamamoto Mitsuyuki​​
Former Representative Director & President of Meiji Business Support Co., Ltd. / Representative of Natura LLC.
After joining Meiji Confectionery in 1984, he gained international experience through raw material imports and product exports. Served as Sales Planning Manager at a UK-Japan joint venture before leading the establishment and sales operations of the new Cocoa Division.
Grew division sales from zero to 7 billion yen within 8 years. Later served as Training Director overseeing talent development, and eventually became president of a group subsidiary before launching his own venture.
During managerial challenges, he was inspired by mentor Shin Shōmei (president of multiple international firms) and applied Dale Carnegie’s leadership principles to transform management practices.
Currently a certified Dale Carnegie Training instructor in Japan (training delivered across 100+ countries to 9 million participants), GCDF-Japan career consultant, and holder of numerous global talent development credentials—including FP Level 1 Financial Planner and CFP certifications. As a lecturer and consultant at the PHP Institute, he advises everything from Fortune 500 firms to SMEs on talent development, while also serving as a career mentor to company presidents.