The Rejection Files: What Makes a Winning Logo Design?
- Logo DesignDesign Criticism
- Categories:Design History & Criticism Graphic Design & Commercial
- Language:Japanese（Translation Services Available）
- Publication date:August,2025
- Pages:192
- Retail Price:（Unknown）
- Size:（Unknown）
- Publication Place:Japan
- Words:（Unknown）
- Star Ratings:（Unevaluated）
- Text Color:（Unknown）
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Feature
★ Reverse-engineering design decisions – Compare rejected vs. approved logos to understand client concept alignment.
★ 10-year professional insights – Avoid common pitfalls in color, texture, innovation, and client preferences.
★ Cross-industry perspective – Blends advertising, product, and publishing design for broader creative thinking.
Description
Through direct comparison, the book reveals:
•Why certain designs were not selected (despite often being technically strong)
•How client expectations shaped final choices regarding:
•Concept alignment
•Color & texture selection
•Form & innovation balance
•Personal taste factors
This analysis uncovers the real decision-making logic behind successful logo design.
Author
•Art Director & Graphic Designer (b. 1974, Shizuoka Prefecture)
•Worked freelance at Hakuhodo Creative Vox for 3 years before founding Cosmos Studio (2004)
•Explores advertising, product design, and publishing (including music guide RARE GROOVE A to Z as part of RARE 33 inc.)
•Awards: D&AD (London) Silver, New York ADC Merit, One Show Design (NY) Merit
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