It’s NOT About WHO is Right, It’s About WHAT is Right.

In a world where division and discrimination persist, how can we come together? Professor Jaecheon CHOI—an ecologist and etologist who has devoted his life to studying nature—offers a clear answer: Discourse. Through respectful, in-depth discussion, we can search for better solutions and move toward cooperation, even in the face of complexity.
This book presents vivid anecdotes from the author’s lifelong practice of discourse—from university classrooms to ecological activism, from helping a captive dolphin return to the ocean, to guiding communities through national crises. His stories reveal how dialogue can resolve tension and lead to collective wisdom. In an era where true communication feels increasingly difficult, the insights found in this book are more essential than ever.

Jaecheon CHOI, as an ecologist and animal behaviorist, he’s been studying nature for his whole life. He had his bachelor’s degree at the animal department of Seoul National University and got his Master of Sciences degree at the ecology department of Pennsylvania State University. He then achieved a PhD degree at the biology department of Harvard University. He currently works as a professor at Ewha Womans University in Division of Eco Science.