"Fontcuberta is as close to a multitasking genius as one can imagine: he is one of the best photographers in the world -as attested by his Hasselblad Award-, a conceptual artist and craftsman of the highest level -who has exhibited in some of the most important museums in the world- and an imaginative and award-winning essayist."
——The New York Times

★Italian translation rights sold.
★Winner of International Hasselblad Prize 2013.
★What remains of the “truth” of the image printed on film at the moment it became completely synthetic? Or perhaps there never was a truth of the image? Joan Fontcuberta, a great photographer and theorist winner of teh Hasselblad Prize, takes us on a dizzying descent beyond the limits of reality and fiction.
★Manuscript in Spanish and Italian. English sample available soon.

In times of accelerated transformations of cultural habits and technological development, the photographic image continues to occupy a privileged space in our lives: today we all speak photography. But many corpses lie under the carpet of this outlandish omnipresence. From being a congenital “thing” to industrial society, photography has become the “non-thing” of digital society. Photography is more a mirror than a painting: a mirror that freezes the moment, that has memory, in which things are imprinted forever. Fleeting and eternal at the same time.

Photography changes the grammar of the image, which when reflected does not deceive, it returns the world as it is, and on the other hand when it is printed on film it is transformed, it depends on a point of view, it becomes interpretation, a balance between what is true and what is false: you have to take a leap beyond the mirror to understand it. Anthropological, aesthetic and political issues must be taken into account. So perhaps photography has always been a little virtual, long before we could imagine a universe in which everything was virtual. Joan Fontcuberta, one of the world’s most respected and eclectic photography scholars, takes us on a poetic and theoretical journey through images, from the alchemical mystery of cinema and light to the dark magic of the black boxes in which data is collected and calculated. A journey through the illusions of the past and those of the present.

Joan Fontcuberta

He is one of the few Spanish artists to whom the MoMA in New York has dedicated a monographic exhibition. His work can be found in collections such as those of the Centre Georges Pompidou in Paris, the Stedelijk Museum in Amsterdam, the Metropolitan Museum of Art in New York, the Art Institute of Chicago and the MACBA in Barcelona, among others. In addition to his artistic work, he has developed an intense activity of reflection, curating exhibitions, historical research and teaching in the field of photography. He is a visiting professor in various universities in Spain, France, Great Britain and the United States, and regularly collaborates in specialized publications.

* David Octavious Hill Prize awarded by the Fotografisches Akademie GDL in Germany, 1988
* Chevalier de l’Ordre des Arts et des Lettres by the Ministry of Culture in France, 1994
* National Photography Prize, awarded by the Spanish Ministry of Education, Culture and Sport, 1998
* National Essay Prize 2011
* International Hasselblad Prize 2013