What you will gain from this book is not 100 catchphrases for bestsellers, but countless methods for creating selling points.
A guide from scratch by the mastermind known for boosting response rates!
The effects are immediate, and the techniques are firmly grasped.
What will happen if you master the thinking and creativity of sales phrases by learning the 100 catchphrases in this book?
You will be able to quickly and mass - produce catchphrases without having to check templates and phrase books every time.
Find your own style! Once you achieve results, you will enjoy writing more.
The day when you are called a "language expert" by those around you is not far off.
(——Excerpted from the author)

Kazuki Ohashi​​

Sales copywriter, mastermind for improving response rates, expert in creating catchphrases, and representative of advertising copy at Minna-no-Kabushiki-Kaisha.

Since joining an Internet advertising company in 2002, he has successfully completed many Internet promotional activities, such as obtaining more than 100,000 potential customer lists for a large ADSL network service provider.

Since going independent, he has participated in more than 1,000 advertising campaigns as a sales copywriter, contributing to sales of over 10 billion yen.

In the field of "response advertising", where responses are strictly measured, he has successfully led many cases in both online and print media.

He is particularly good at selling hard-to-sell products and can generate amazing responses even in industries where differentiation is difficult and advertising response is lukewarm, such as cram schools, renovation, real estate and insurance, making customers very happy.

In 2020, he launched the online salon "pochi Writing Skills Practice Laboratory".

His obsession with results is to the point of being perverse, and in recent years, he has also been working hard to promote his constantly refined sales copywriting techniques.

His hobbies include fishing and playing the guitar. He is the author of "Writing Skills to Press the Purchase Button" and "The Complete Book of Sales Copy".

Chapter 1 Doubling the Conveyance of Results and Effects
Chapter 2 Enhancing the Sense of Gain
Chapter 3 Increasing Persuasiveness
Chapter 4 Product Differentiation
Chapter 5 Promoting Product Features More Attractively
Chapter 6 Making Customers Buy Immediately
Chapter 7 Capturing Customers with Excitement - "It Seems Awesome!"
Chapter 8 Reassuring the Other Party
Chapter 9 Conveying the Popularity of the Product
Chapter 10 Aiming at the Target
Chapter 11 Expressions That Make Customers Curious About What's Next
Chapter 12 Striking at Anxiety and Fear