★5 Major Operational Dimensions: Product Operations, Blue Voice Strategies, Band Marketing and Application, teaching you to build a popular Tiktok account and quickly building a private flow pool!
★20 Key Topics: Tiktok Registration Process, Operations and Positioning, Contents Planning, Videos Making, Followers Attraction and Pull in Flow, Advertisement, etc. It puts forward the innovative concept of “Douyin+” and open a new era!
★96 Brand Cases: Xiaomi Corporation, Alipay, KFC, BMW... The Tiktok marketing principles operated by world-famous enterprises!
★ 318 Practical Skills: It is easy to understand! It explains every operation detail of Tiktok and helps reader to become more proficient.

Nowadays, “WeChat, Weibo and Douyin” has become the standard for New Media operations in enterprises. As a phenomenal short video product, Tiktok attracts many brans, enterprises, government departments and fashion influencers to settle in and cooperate via its a comprehensive content ecosystem, a strong user base, various monetization channels and increasingly effective "value depression" effects.
This book analyzes the design concept and operation logic of Tiktok in detail, covering five dimensions, practical skills, etc. It also highly analyzes the application of Tiktok in e-commerce, catering, tourism, film and television, cars and other fields, providing enterprises, brands, administrative departments at all levels and media practitioners with operational guidances.

Yuan Guobao (袁国宝) is a founder of NewMedia Alliance, senior journalist, well-known critic, expert in new media marketing and brand communication, opinion leader with millions of Sina Weibo fans, chief expert of the State Administration of Radio, Film and Television and the Ministry of Commerce.
He has successively provided theme lectures or training services for nearly 100 domestic first-class universities such as Peking University, Tsinghua University, Zhejiang University, Communication University of China, Sun Yat-sen University, and well-known enterprises such as Wanda Group, Sinopec, Country Garden Group, and China Resources, etc., who are well welcomed by young scholars and corporate executives.
He also serves as a new media consultant of the e-commerce research group of Peking University, and a visiting professor of the School of Journalism and Communication of Communication University of China, Sun Yat-sen University and Henan University; Many guests and special commentators from China National Radio, Caijing Langyan of Guangdong Satellite TV, BTV Caijing Channel, China Education Television and other TV stations.

【Part 1】Product Operations
Chapter 1 Tiktok Era: Reconstructing the new pattern of social activities in short video
Chapter 2 Design Methods: The Birth of Phenomenal Products
Chapter 3 User Operations: Making Exponential Growth of Users
【Part 2】Blue Voice Introduction
Chapter 4 Blue Voice Ecological Plan: Marketing Transformation in Enterprises
Chapter 5 Operation Strategies: How to operate an enterprise account in Tiktok
Chapter 6 POI of Tiktok: Creating a Closed Marketing Loop for Offline Stores
Chapter 7 Official Government Accounts: Operational Strategies for Government in New Media
【Part 3】Popular Contents
Chapter 8 Content is king: Creating Tiktok Flow Pool with Low Cost
Chapter 9 Contents Creation: Shooting Techniques of Tiktok Short Video
Chapter 10 Contents Operation: Practical Operation Guidance for Making Popular Contents
Chapter 11 Ctrip and Tiktok: Operational Methods of a Popular IP
【Part 4】Brand Marketing
Chapter 12 Flow Depression: Tiktok Redefining Brand Value
Chapter 13 Marketing Empowerment: How to Use Tiktok to Market
Chapter 14 Targeted Advertising: Brand Advertising Operational Strategies
Chapter 15 Vivo and Tiktok: Making Communication between Brands More Cool and Fashionable
【Part 5】Application
Chapter 16 Tiktok and E-commerce: Starting the Era of Social E-commerce 2.0
Chapter 17 Tiktok and Catering: Strategies for Detonating Store Flow
Chapter 18 Tiktok and Tourism: How to Combine Tiktok Marketing with Tourism
Chapter 19 Tiktok and Film and TV Industry: Advanced Marketing in the Age of Short Video
Chapter 20 Tiktok and Car Industry: Car Marketing with "Tiktok Style"