★ Interpreting content platform mold and analyzing content operation strategies of RED.
★This book provides the following reading supports：
Precise Positioning: Knowing what to do on RED.
Notes Posting：Producing original graphic and text videos, and easily accessing contents with high exposure rates.
Keywords Optimization: Taking just one move to make the brand popular in RED.
Premium Contents Operation: Selecting topics carefully and attracting fans moderately.
Becoming a KOL: Optimization of admission conditions for brand partners.
Attracting Traffic with Omni-channel Linkage: Efficient link between brands and consumers.
★A Five sharing of valuable lifestyles.

At the end of February 2019, Fast Company, a famous American business magazine, released the list of “Top 10 Most Innovative Companies in China in 2019". RED ranked third on the list. Up to December 2019, RED had over 300 million users and over 100 million monthly active users, generating 3 billion images, text, and short video content per day. Why RED success? What can we do on it as users?
In this book, the author will systematically explain the operation methods and specific operating techniques of RED, as well as the growth history and business model. It can help readers easily optimize content, operate communities, connect e-commerce, and enter short video fields on RED and grow together with the platform.

Cao Kexuan (Nancy) is a deep researcher on RED, as well as a founder of RED Alliance. She is also the general manager and vice president of Beijing Nine Hour Cultural Media South China Region and the chief operating officer of RED in this company. She is the executive chairman of the Shenzhen Division of the Global Super MAMA Competition.
Since 2018, the author has researched on gameplay and platform rules of RED, successfully creating hundreds of influencers and brand collaborators and promoting RED with multiple brands.

Introduction
Playing with RED, Marking Your Own Attitude towards Life
【PART 1】What is RED?-- The Secret Behind Its Pop Up
Chapter 1 RED, A City without Boundaries
Chapter 2 Why is RED better than other review apps?
【PART 2】How to Play RED—Operating Popular Notes From 0 to 1
Chapter 3 Precise Positioning: Knowing what to do on RED.
Chapter 4 Notes Posting：Producing original graphic and text videos, and easily accessing contents with high exposure rates.
Chapter 5 Keywords Optimization: Taking just one move to make the brand popular in RED.
Chapter 6 Premium Contents Operation: Selecting topics carefully and attracting fans moderately.
Chapter 7 Becoming a KOL: Optimization of admission conditions for brand partners.
Chapter 8 Attracting Traffic with Omni-channel Linkage: Efficient link between brands and consumers.
【PART 3】How to Make Money from RED—Logic of Capitalization and Future Trends
Chapter 9 The Business Operation Logic of RED’s Cash Flow
Chapter 10 Future Development Trends of RED
Postscript
How does RED continue to be popular?