★What do the “Father of Modern Marketing”, the CEO of Gucci, an Oxford professor of philosophy and ethics, and a canary*, have in common?
★In just a few weeks it sold out its first edition of 4,000 copies in Italy. The second edition in Italian has just been released.
★Philip Kotler, the author of Marketing Management, the best-selling "marketing bible" of the last 50 years and Giuseppe Stigliano, senior executive of wpp, the world’s largest marketing and communication group and Riccardo Pozzoli, entrepreneur and consultant, joined forces to create Onlife Fashion, 10 rules for a world without rules. Luciano Floridi of Oxford University has written a thoughtful and incisive forward.
★Philip Kotler’s books have sold more three million copies in over 20 languages around the world.
★English translation available.

Onlife Fashion is a deep dive into the specific market forces that are rapidly reshaping and redefining the boundaries of the high-end fashion world from creativity to data, as the physical retail world merges with the online consumer experience. The authors clearly define the five forces that are influencing the fashion world, making the book relevant to students and suppliers as well as professionals working in sales, marketing and management, in the fashion industry and beyond. They then put forward 10 rules, backed up by case studies, that offer direction, advice and insightful perspectives into how to navigate this rapidly changing infosphere.

The book also features revealing interviews with the heads of 13 leading high-end fashion houses including Gucci, Prada, Versace, Dolce&Gabbana, Valentino, YSL, Stella McCartney, among others, to provide expert opinions, rare insights and behind-the-scenes real-world experience. Onlife Fashion is compelling reading for anyone curious about the direction in which consumer society is evolving.

Philip Kotler is considered the leading expert in marketing of all time, known as the "father of modern marketing" He had a master's degree in economics from the University of Chicago and a doctorate in economics from the Massachusetts Institute of Technology. He was also a postdoctoral fellow in mathematics at Harvard University and behavioral science at the University of Chicago.

He was a tenured professor at the Kellogg School of Management of Northwestern University. He is the S. C. Johnson Emeritus Professor of International Marketing at the Kellogg School of Management of Northwestern University, president of The United Marketing Society for Management Sciences, director of the American Marketing Association, trustee of the Marketing Science Society, director of the Management Analysis Center, member of the Yanklovich Advisory Committee, Member of the Copernican Advisory Committee, international marketing expert consultant of China GMC Manufacturers' Alliance.

He has written more than 100 scientific papers and more than 60 books including Marketing Management, adopted as a reference manual in the most important universities and business schools around the world and now in its fifteenth Edition (the first edition was published in 1967).

He is in the second place of "Thinker 50" worldwide.

The American Marketing Association (AMA) called him "the most influential marketer of all time."

The Financial Times ranks Kotler at fourth place amongst the Most Influential Business Writers & Management Gurus.

The Wall Street Journal called him one of "the six most influential business thinkers".

Through his consulting firm, the Kotler Marketing Group (KMG), he has worked with many large multinational companies, including IBM, General Electric, AT&T, Honey-well, Bank of America, Merck and Motorola.


Giuseppe Stigliano
A thought leader and keynote speaker on Digital Transformation and Corporate Innovation, Giuseppe is also the co-author of the best-selling Retail 4.0: 10 Guiding Principles for the Digital Age. The book has been translated into five languages and has sold more than 25,000 copies worldwide.

Giuseppe is an entrepreneurial manager with 20 years of international experience in Marketing and Communication services. As CEO, he guides a team of 200 talented individuals in the pursuit of business and creative solutions for Wunderman Thompson clients. He has a Ph.D. degree in Marketing and Economics and has founded two startups. He also mentors young entrepreneurs and serves as an Adjunct Professor of ‘Retail Marketing’ and ‘Entrepreneurship & Innovation’ at notable international universities and business schools.

Riccardo Pozzoli
Riccardo is an Italian entrepreneur, advisor and investor. He has founded and advised a dozen startups in the past 10 years, innovating within the fashion, media and food industries.

Author of inspirational books regarding marketing and business, Riccardo also has a weekly podcast in which he shares stories about successful business personalities. He works as a consultant for corporations helping them develop their brand communications and helps promising new startup projects take flight