A marketing guru specializing in book promotion reveals the secrets to writing that captivates readers!
So, what exactly is “bestselling writing”? In this book, the author outlines four key principles of “excellent writing that delivers marketing results.” Let’s examine them one by one.

**Meet the Needs:**
Using mystery novels as an example, the author shares his experience of thinking about “what people expect from mystery fiction.” He explains that the best approach is to study reviews and short comments on suspense, thriller, and even detective stories, identifying the reasons readers are satisfied or disappointed. Once the analysis is complete, your writing should be grounded in those insights. Rather than saying, “I like this and that,” evaluate based on reader needs: “I enjoy this kind of thrill or plot twist.”

**Rediscover Neglected Needs:**
While some suggest revisiting overlooked demands, that doesn’t mean exaggerating or boasting! The author argues that marketing—especially in publishing—is neither “turning 1 into 100” nor “claiming 1 is A.” What matters is “helping more people understand why 1 is 1.”

**Break Free from the Desire for Safety:**
For a bestselling author’s new book, the safest promotional tagline is often simply, “The latest work by [Author’s Name].”
However, the author points out that while everyone craves security, safety only yields predictable outcomes. Therefore, marketers must move beyond that instinct and approach writing with a fresh perspective.
For instance, when Haruki Murakami’s *1Q84* was released, the publisher reportedly relied solely on Japan’s sales data, highlighting the statistic “one copy sold every seven seconds” without further explanation. They placed that figure front and center, rather than emphasizing Murakami’s name. This strategy proved immensely successful, and similar promotional styles soon caught on.

**Uncover and Highlight Strengths at All Costs:**
“Think of a book as a child. Everyone says this kid is ugly, bad at school, and no good at sports. I know all that. But I shouldn’t be the one saying it. That’s how parents feel. That’s how I view a book.” This quote comes from a story about the founder of Munhakdongne. The author notes: “It’s easy to point out flaws, and most people do. But marketers don’t.” The key is to find strengths within weaknesses and communicate them effectively.

*Copywriting for Sales: The Writer’s Guide for Marketers* is packed with vivid, real‑world techniques—on how to enrich your writing and diversify its content, and how to move hearts with a single piece. Its profound insights are invaluable not only for marketers but for anyone engaged in content creation!

★ The author is the Marketing Director of Korea’s Munhakdongne Publishing Group, with 20 years of experience in book marketing, and has successfully promoted bestsellers such as Han Kang’s “Human Acts” and Haruki Murakami’s “1Q84.”
★ This book, for the first time, reveals the author’s trade secrets for selling thousands of copies with a single piece of copywriting, focusing on the clear criteria of “words that sell.”
★ The content specifically uncovers the secrets of effective copywriting that delivers marketing results, as well as the practical tips that must be kept in mind when writing for various platforms.

Han Kang's Goodbye, Haruki Murakami's *1Q84*, Kim Hoon's Harbin,
Kim Young-ha's Reasons for Traveling, Kim Ae-ran's Outside Is Summer, Ruri's The Long, Long Night …
Behind these brilliant bestsellers stands this very person!

What are the trade secrets of a 20-year veteran marketer from Munhakdongne Publishing Group?
A marketer who sells books with words—
revealing all the know-how of writing that captures the public's attention!

The criteria for "good writing" vary depending on personality, purpose, and taste—but the conditions for "writing that sells" are clear and simple. The Marketer's Copywriting That Sells is a book in which the author, a 20-year veteran marketer and current head of the marketing division at Munhakdongne, shares his trade secrets—his copywriting know-how.

Based on his experience of "selling thousands of books with a single piece of writing," he presents concrete and vivid insights into the secrets of writing that captures public attention—covering topics such as "the secret to good writing that delivers marketing results" and "what you must remember if you start writing on platforms today."

This book is packed with insights that are valuable not only for marketers but for anyone who works with content!

Jung Min-ho joined the Planning and Marketing Department of Munhak‑saem Publishing in 2006 and currently serves as Marketing Director. She has overseen the marketing of numerous bestsellers, including “I Won’t Say Goodbye,” “Evening Star,” “The Reason for Traveling,” “The Long Dark Night,” “Summer Out There,” “Gaze,” “Harbin,” “Xiangzi’s Smile,” “1Q84,” “Simple Passion,” “I Would Cross the World to See You,” “Rushing Like Water,” “Flamingo Land,” the Young Writers’ Award anthology, and the Munhakdongne Poets series. She enjoys documenting her reading experiences, often sharing her book reviews on her blog and Instagram. While running a “Power Blog” on the Naver platform, she was named a “Power Blogger” six times based on her reviews.

The Moment When a Single Article Sells Thousands of Books 7
Working in Marketing at a Publishing House 17
What Does Copywriting That Delivers Effective Marketing Really Mean? 27
Marketing Must Be in Constant Flux 53
The Secret to Great Copy That Drives Results, Part 1: Meet the Need 71
The Secret to Great Copy That Drives Results, Part 2: Awaken Forgotten Needs 85
The Secret to Great Copy That Drives Results, Part 3: Step Beyond Safety-Seeking 95
The Secret to Great Copy That Drives Results, Part 4: Find and Highlight the Upsides No Matter What 101
How Marketers Should Introduce Themselves 109
How Words Become Marketing Trends 119

Want to Write Better? The Answer Is Copywork 129
A Revolution in Publishing—The Arrival of Fixed Book Pricing 137
Trends Change; We Must Acknowledge This 149
It’s Not Just About Words—Grasp the Momentum Behind Popular Headlines Too 159
Trends May Shift, But Writing Itself Remains Constant 165

If You Start Writing on Platforms Today, Keep These Points in Mind, Part 1: Concepts and Persona 179
If You Start Writing on Platforms Today, Keep These Points in Mind, Part 2: Clickbait Is Out 189
If You Start Writing on Platforms Today, Keep These Points in Mind, Part 3: Asking Questions Matters 195

“Does Marketing Really Have to Do Even That?”
Yes, And It Has to Do All of This As Well 201

Ways to Enrich Your Writing and Diversify Your Content 209
The Art of Moving People with a Single Article 219