★ For investors who want to look beyond the price of the day and gain a deeper understanding of where real value truly comes from
★ Brings complex concepts to life through practical tools, a thoroughly analysed case-study company, and an extensive checklist to help you get started yourself

How can you tell whether you are paying a fair price for a stock? The current share price only tells you part of the story. Tomorrow's hype can blind you to overvaluation. And stock market success stories? They sometimes shine only briefly. Because not everything that glitters is gold.

Market expert and experienced quality investor Luc Kroeze shows in his third book that investing is not a game of chance, but a craft. To determine whether a stock price is fair, you need to understand how to assess the value of the underlying business.

In All That Glitters Is Not Gold, three friends guide you through the world of fundamental analysis. Through their conversations, you learn how to use the DCF model to calculate a company's intrinsic value, based on free cash flows, risk, and return.

Not dry theory, but an accessible and in-depth explanation packed with examples, insights, and practical tools, including downloadable spreadsheets.

Luc Kroeze has been active on the stock market since 2008. In 2014 he quit his job and became a full-time investor. He regularly writes for financial magazines and investment websites.