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Mastering Digital Product Management: Product vision, strategy, and Agile execution for digital dominance

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English title 《 Mastering Digital Product Management: Product vision, strategy, and Agile execution for digital dominance 》
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Description

The digital landscape is rapidly evolving, demanding skilled product managers who can consistently deliver innovative solutions and build trusted products. This book provides the essential frameworks and practical strategies to navigate this dynamic environment, transforming concepts into market-leading digital products.
This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysis, while mastering techniques for building product value and stickiness. From product journey to implementing customer-centric design and leveraging data-driven insights for informed decisions, this book gets into Agile development methodologies, including sprints, provides comprehensive product sales strategies and business model insights, and equips you with the versatile skills for project management, stakeholder management, and storytelling.
Readers will be equipped with a foundational mindset, practical tools, and a real-world perspective on how to handle situations confidently, while reshaping the way they think with a strategic mindset. This book will act as a toolkit where they will not just walk away with theory, but with a multifaceted product thinking capability.

WHAT YOU WILL LEARN
● Efficiently apply frameworks for product innovation from ideas to launch.
● Identify and validate real customer problems.
● Navigate the product journey with roadmaps and pre-launch.
● Learn to prioritize product features with data and gain stakeholder alignment.
● Hone PM soft skills: influence, negotiation, storytelling.
● Craft a roadmap that reflects strategy and user value.

WHO THIS BOOK IS FOR
This book is for aspiring and early to mid-stage product managers, graduate students, and professionals like UX designers, engineers, business analysts, product owners, or product marketing managers transitioning into digital product management. It is also ideal for experienced professionals in the tech or business field who want a structured, practical understanding of digital product management from end-to-end.

Author

Vasant Gondhalekar, Ph.D., has 30+ years of experience in aerospace and defense and off-road vehicles and 10+ years in digital transformation/products and technologies. Vasant has played multiple roles as the head of aerospace and defense for North America and vice president of strategic accounts at Cyient and at Tech Mahindra with profit and loss responsibility. He covered engineering, IT, and digital sales and strategy as part of his responsibility. He had a diverse career in Cessna Aircraft (a Textron company) as well, where he managed various areas in product engineering, aircraft certification, manufacturing, quality, technical publications, and the India engineering center, to name a few. He was also the head of engineering for Textron – Jacobsen, a Golf and Turf division, and was responsible for new product development and sustaining products. Vasant also teaches at the University of Texas at Dallas in the Jindal School of Management, offering graduate-level courses in digital product management and digital strategy. He earned his Ph.D. in mechanical engineering with a minor in robotics and controls from Wichita State University (WSU) and is well published in national and international journals. He has completed several executive programs from Harvard, Duke, Ohio State University, and Thunderbird School of Management. He enjoys art and literature, and his favorite sport is American Football. He is an ardent fan of the Kansas City Chiefs.

Shalini Dinesh is a seasoned technical product leader with over a decade of experience delivering impactful technology solutions across logistics, SaaS, and enterprise platforms. Her career spans entrepreneurial ventures, mid-sized tech firms, and global Fortune 100 companies, where she has led end-to-end development of scalable digital products in complex operational environments. She currently serves as a senior technical product manager at Amazon and previously led key supply chain innovation initiatives at Walmart, where her contributions to digital sustainability earned her the prestigious Dallas 40 Under 40 award. Shalini holds a master of science degree in engineering management from Southern Methodist University in Dallas, Texas. She is also a published author, keynote speaker, and mentor dedicated to empowering the next generation of product leaders. She has been invited to speak at leading universities and international conferences and actively contributes to the product management community through writing, technical book reviews, and thought leadership. Her work blends strategic insight, technical depth, and a passion for building meaningful, user-centered products. Outside of work, she enjoys cooking and going on road trips with her family.

Contents

1. Introduction to Digital Product Management
2. Product Vision from Insight to Strategy
3. Product Market Strategy from Ideation to Domination
4. Product Value and Stickiness
5. Product Journey from Concept to Market
6. Customer Centric Design
7. Data-driven Decision-making
8. Product Development Methodology
9. Product Sales Strategy
10. Wearing Multiple Hats

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