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The Little Book of Second Mentions

  • journalists
  • Categories:Cultural History
  • Language:English(Translation Services Available)
  • Publication date:August,2025
  • Pages:(Unknown)
  • Retail Price:(Unknown)
  • Size:(Unknown)
  • Publication Place:United Kingdom
  • Words:(Unknown)
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English title 《 The Little Book of Second Mentions 》
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Review

“As a journalist for twenty-five years, I have spent a quarter of a century as a reporter trying to find alternative ways of saying the same thing in different forms. This is a very funny book and a humorous collection of printed pages that should be invaluable to any newshound – with or without 9,131 days’ experience.”
Matt Chorley, BBC Radio 5 Live

“This is an extremely funny idea.”
——Victoria Coren Mitchell, Daily Telegraph

“Finally! A book that celebrates the glorious prose of the nation’s journalists in a way that I’m sure is definitely not taking the piss at all.”
——Sophy Ridge, Sky News

“A great idea that celebrates the art of the journalistic quest to avoid repetition. The Little Book of Second Mentions is my favourite less-than-vast agglomeration of pages in print this year.”
——Tim Shipman, The Spectator

Description

What do Boris Johnson, Marmite and snakes have in common? They are all first mentions that have wacky and wonderful second mentions. See if you can match them up!

‘The beloved yeasty spread’

‘The hissing reptiles’

‘The clown prince of politics’

From @SecondMentions, christened ‘the best thing on social media’ by The Times, comes a colourful collection of creative linguistic curiosities.

To avoid repetition, journalists often try to be inventive when referencing something for the second time in an article – for example, Santa Claus might appear as ‘the bearded present-bearer’, while Jack Grealish might be dubbed ‘the fop-haired footie pin-up’. Once you see one, you start seeing them everywhere – and it becomes addictive.

For more than ten years, Juliet and Matthew Maguire have been collecting their favourites on social media. @SecondMentions has become a hub for journalists, linguaphiles and anyone looking for some light-hearted relief while wading through the news.

Bringing together the best and brightest second mentions for animals, actors, food, sports and more, The Little Book of Second Mentions is the perfect read for anyone with a passion for the power of the English language.

Author

Juliet and Matthew Maguire are the husband-and-wife team behind @SecondMentions, the affectionately mocking X account that has been celebrating the wonderful descriptive ability of the world’s journalists since 2013. Juliet began working as a reporter and editor at local and national newspapers and is now a product manager at the BBC, while Matthew has worked in sport for over fifteen years. Their favourite second mentions are ‘cod digits’ (fish fingers) and ‘porkers’ (pigs) respectively.

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